Upcoming Webinar – Integrating Salesforce and SAP


Unlocking the back office

Businesses strive to build closer relationships with customers to improve customer experience and ultimately, grow revenue. However, to better serve customers, sales teams need to have a wealth of information at their fingertips. Making data housed within back office enterprise applications available to the field is critical to businesses looking to cater to existing and potential customers. Moreover, access to this vital data enables sales teams to close bigger, better deals.

Systems of record such as contain important product, financial and inventory information that can influence deals, yet this data is often siloed. If the data isn’t easily accessible to sales teams, it becomes increasingly difficult for them to move fast. With seamless integration between systems of engagement such as Salesforce and systems of record such as SAP, businesses can connect legacy systems and on-premises applications to those in the cloud, allowing them to unlock the value of their IT investments and automate and optimize business processes.

MuleSoft teamed up with Salesforce and The Hershey Company to deliver, “Integrating and SAP: Driving Value at The Hershey Company”. In this webinar, you’ll learn how to extend the business value of your existing SAP investments and run your business from your phone by building a layer of agility and connectivity that makes it possible to seamlessly connect to Salesforce.


  • Eric Vitale, Senior Manager of Business Intelligence, The Hershey Company
  • Dan Miller, Application Analyst at The Hershey Company
  • Rob McKinnon, Senior Application Analyst at The Hershey Company
  • Ross Mason, Founder & VP of Product Strategy, MuleSoft
  • Keri Brooke, Senior Director of Product Marketing, salesforce.com

, “Integrating Salesforce and SAP: Driving Value at The Hershey Company”

Wednesday, July 30, 2014

  • North America: 10:00 AM PDT, 1:00 PM EDT
  • Europe: 17:00 GMT

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