Users Bulk Up for the Summer! Data loading stats for


As an avid observer of the data loading community, I thought it would be interesting to share some of the trends we see within our user base heading into the summer. How do these data loading trends compare to the activities within your organization?

SaaS is one size fits all (kind of)

Even though is a SaaS based application, there is quite a bit of customization that takes place inside account, opportunity and contact records. While the majority of users have standard objects, roughly ⅓ are routinely updating, upserting or inserting (importing) custom objects into their orgs. Data Loading Task Trends

Standard vs Custom: object trends

It’s all about the data: Having a 360 view of the customer starts here

Out of all of the object types that can be imported into, just over 30% (30.1%) of the operations are based on account data. Closely following the account are contact (18.9%) and opportunity records (18.3%). Making sure that you have all of the information associated with an account- information about the company, who and what opportunities are associated with it – is step 1 to creating a complete view of your customer.

Top 10 most used objects in

A little data loading each day, keeps the doctor away

Depending up the size or amount of information you need to update in Salesforce, you can select one of two API modes to import, export or delete data- Batch or Bulk API mode. The Salesforce Batch API is based on SOAP principles and is optimized for real-time client applications that update small numbers of records at a time, while the Bulk API is based on REST principles and is optimized for loading or deleting large sets of data. Batch is the most popular mode used by the community, as many users are using the data loader for Salesforce to routinely add and update existing records, or remove bad data. On the flip side, users leverage the Bulk API to export large amounts of data to create repositories for backup and reporting purposes.

Batch vs Bulk: Top 10 most used objects in

For those of you that are loading data into Salesforce or other CRM systems such as SAP, Zoho, NetSuite and others, how do these stats compare? Get started with by visiting us on the AppExchange.

Happy data loading!

We'd love to hear your opinion on this post