Whether it is to reduce costs or growth through innovation all companies need to constantly be thinking about how to gain competitive advantage. Over the last 20 years companies have looked towards enterprise software applications to drive this differentiation. Typically the cost of doing this runs into the millions or tens of millions, meaning it was a rich mans sport with smaller companies either getting squeezed out or forced into small market niches.
However, with the rise of SaaS the economics are changing. Now companies of all sizes are turning to applications delivered as a service due to the frictionless setup and maintenance and the much lower up front costs. The cloud is creating a level playing field for all companies where everyone has access to the same applications. In this landscape, its the integration of these applications to deliver better customer experience, innovative business models and low cost services that will drive competitive advantage.
Read my full article on ZDNet.