“Retail matters”; that was the declaration last week by the Editor-In-Chief of RetailWeek at the start of their 2017 flagship conference in London. It might be biased for the leading-UK retail conference to declare their industry is important, but after two days of keynotes, breakout sessions and rubbing shoulders with the industry’s most influential figures it’s clear to see that, yes, retail does matter and that the trends mentioned actually transcend the retail industry; they’re applicable to everyone.
Working with MuleSoft retail customers as a strategic architect across EMEA, I am seeing that for major retailers, the rise of eCommerce has been both a massive opportunity and a threat. The rise of the smartphone and the changing expectations of modern shoppers is forcing an evolution in how retailers do business.
Over the last decade, it has been standard for traditional retailers to respond by adopting some level of eCommerce capability, whether it’s flagship eCommerce platforms like the ones M&S and Burberry have created,
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