The consumer landscape continues to rapidly evolve, but it is clear that a consistent brand experience across all purchasing channels is no longer just expected, it is required. This is not just true for retail, but for industries across the spectrum – from manufacturing and CPG to finance and high-tech.
The importance of a consistent, connected brand experience is demonstrated in MuleSoft's recent Connected Consumer Report, which found that over half of consumers experience an inconsistent, disconnected experience across banking (53%), retail (52%), insurance (55%), and public services (58%). As businesses grow their brands, it is becoming increasingly important to build their eCommerce platform as part of their connected IT landscape rather than in a silo. And now more than ever, a flexible and speedy approach to delivering eCommerce can determine the difference between whether a business thrives or just survives in the market.
Headless eCommerce is now transforming the way customers shop and the way developers build. In short, it's an architectural method that decouples the front-end user interface from the backend, using approaches such as API-led connectivity.
Through an API-led approach, MuleSoft has worked with companies such as GANT, who has created APIs to expose data across multiple systems. This strategy has allowed them to connect their online and in-store experiences, and deliver eCommerce projects in a matter of weeks versus months.
Want to learn more? Don't miss our webinar on July 12th for a technical deep-dive on eCommerce and to discover how a headless eCommerce architecture can enable businesses to create unique, customized customer experiences that are future-proof.
Drawing on my experience at macys.com, we will discuss the current eCommerce landscape and the importance of an API-led approach moving forward. Ani Pandit, a Client Architect, will provide technical expertise and highlight the growing trend of headless eCommerce through customer examples.
Webinar Date: Wednesday, July 12
Webinar Time: 9AM – 10AM PT
