The IT leader’s guide to Dreamforce

November 11 2019

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ITDM-guide-to-dreamforce

Dreamforce is quickly approaching! It will be four days that will be jam packed with keynotes, breakout sessions, workshops, games, activities, and more. For IT alone there will be more than 800 sessions

We are offering more than 55 sessions on how Salesforce and MuleSoft are better together. Look forward to product announcements, hearing how we are driving digital transformation for modern organizations, and a look at the future of Anypoint Platform.

Here are the top six sessions I recommend for any IT leader attending Dreamforce this year

Integration keynote

Unleash the power of Salesforce Customer 360 with APIs

To digitally transform and meet rising customer expectations, organizations must innovate at speed and scale. The average enterprise has more than 900 systems and being able to quickly integrate these systems, unify data, and create connected experiences is what separates industry leaders from those that are left behind. Join MuleSoft CTO, Uri Sarid, and trailblazers BMW, HSBC and Ashley Stewart, to learn how integration and APIs accelerate IT delivery, increase organizational agility, and unleash the full power of Salesforce Customer 360.

Breakout sessions

Building communities around your API products with MuleSoft

If your business wants to offer new products and services to your partners and customers through APIs, you must first attract and convince their developers, the API consumer. Learn how to build personalized and engaging experiences for these developers and innovate with them to co-create value for your ecosystem.

A practical guide to building a successful API strategy

To build API products and participate in the API economy, organizations must take a logical, methodological, and proven approach to the journey. Join this session to learn the four-stage API strategy blueprint that MuleSoft, in partnership with ProgrammableWeb, has developed to help organizations start their API program and win in the API economy.

How to measure the value of Integration

You probably know that integration is valuable, but do you know how to value integration? Equal parts real-life anecdotes and analytical framework, this session is for business leaders, architects, or even developers and admins who want to quantify the value of integration before investing in the next major digital initiative.

The Power of MuleSoft + Salesforce: Integrate to Transform Customer Experiences

Today, only 36% of organizations believe they provide a connected user experience across channels because of the challenges they face in connecting disparate systems. Join us to learn how MuleSoft + Salesforce provides a more strategic approach to integration and enables a connected B2C experience across service, sales, marketing, and more. Hear how companies like Pilot Flying J are building connected experiences with MuleSoft and Salesforce.

APIs to apps: Accelerate app dev with the Customer 360 Platform & MuleSoft

An average of 158% more business apps are needed each year to meet the growing expectations of customers. But building innovative, connected apps fast is extremely challenging due to disparate systems and a lack of IT resources. Join us to see two live demos showing how Salesforce’s solution to integration provides a more strategic approach and enables faster application development allowing you to build connected experiences for customers, employees, and partners, fast.

Be sure to bookmark the sessions above by following the associated links to the Dreamforce agenda builder. For more information, visit our MuleSoft at Dreamforce site.



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