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All CIOs share a common priority: ensuring development teams have the skills and experience to apply best practices that support the organization’s needs effectively. Certification is one the most important qualifications to help evaluate a team’s skill set, and are considered a strategic tool for building a foundation of expertise to drive both individual and team success.

Certifications are growing in importance

Research shows that alone is not enough. 88% of employers believe it’s important to test their employees after to confirm the knowledge they have gained. And 98% of employers mention at least one benefit of certification after taking training; such benefits include:

  • Better validation of knowledge learned;
  • Increased credibility of the training;
  • Demonstration of abilities;
  • Higher retainment of skills and knowledge.

Certification increases understanding of technology

Although experience is very important when it comes to mastering a specific technology, it can sometimes be an adversary. When using a technology, people tend to always use the same configuration options and procedures. This happens for two reasons:

  1. It’s what they know, so why mess with the winning formula? and;
  2. The technical environment tends to drive employees toward specific product usages. So, in the end, it becomes difficult to develop expertise in all of a product’s features.

In short, and certification provide the “what”, “how,” but also the “why.” This gives the trainee insight into the rationale behind key product features, innovative tools, useful applications, and more. According to a Booth Research, on average, untrained users only use 24% of a product’s features, while trained users use 66%.

Certification provides value to your staff

Certifying employees shows your customers that your company holds its staff to the highest standards and, most importantly, encourages continuous learning. This leads to a number of other benefits as well, including

  • Creating happier employees. This is especially because employees will feel noticed and valued by the company and their manager.
  • Motivating employees to continue learning. Most certifications have a limit validity date, requiring the person to get recertified after a period of time. This means that employees will always have the mindset of staying up-to-date on technologies and topics.
  • Boosting confidence. Providing employees with the knowledge to find solutions on their own creates a can-do attitude.

Excited about training and certification? Learn more by exploring our course and exam catalog.


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