According to the Connectivity Benchmark Report, nearly every CIO is actively involved in digital transformation projects. It’s a top priority for business leaders, which is why it is a key theme at this year’s Dreamforce conference where there will be more than 1,000 sessions.
Here are the top seven sessions every business leader attending Dreamforce to learn:
How to unleash the power of a connected customer experience
1. Integration Keynote
To digitally transform and meet rising customer expectations, organizations must innovate at speed and scale. The average enterprise has more than 900 systems and the ability to quickly integrate these systems, unify data, and create connected experiences separates industry leaders from those that are left behind. Join MuleSoft CTO, Uri Sarid, and trailblazers BMW, HSBC, and Ashley Stewart, to learn how integration and APIs accelerate IT delivery, increase organizational agility, and unleash the full power of Salesforce Customer 360.
2. MuleSoft + Salesforce: Integrate to transform customer experiences
Today, only 36% of organizations believe they provide a connected user experience across channels because of the challenges they face in connecting disparate systems. Join us to learn how MuleSoft + Salesforce provides a more strategic approach to integration and enables a connected B2C experience across service, sales, marketing and more. Hear from Pilot Flying J and the Indiana Pacers on building connected experiences with MuleSoft and Salesforce.
How to unlock siloed data from across your enterprise
3. Unlock the back office with MuleSoft and Salesforce
To take full advantage of your CRM requires building integrations to connect to many back office systems such as ERP. Join this demo-led session to learn how MuleSoft can help you integrate Salesforce faster and unlock the back office.
4. MuleSoft and Service Cloud: Unlock siloed data to create a single customer view
Do you have legacy and siloed systems? Today’s service operations expand beyond the call center with customers now expecting more personalized engagement. But how can companies meet these expectations when 80% report their customer, product, and order history data is siloed? Join us to learn how to unlock data across your business, enable service agents to gain deeper customer understanding, and scale your business faster with a single customer view with MuleSoft and Service Cloud.
5. Accelerate e-Commerce innovation with MuleSoft and Commerce Cloud
Delivering a more unified, reliable, and connected commerce experience is more challenging than ever before, with an average e-Commerce implementation requiring more than 10+ systems. In this session, discover how major corporations like Watchbox are accelerating their time to market and taking on the integration challenge using MuleSoft + Salesforce Commerce Cloud.
How Integration Trailblazers drive bold innovations in their industries
6. Transform customer relationships with Open Banking and MuleSoft
Due to regulatory pressures and increasing customer expectations, banks are fundamentally upending their business model through the implementation of Open Banking. Learn how leading banks are adapting to the novel demands of Open Banking by using Anypoint Platform to unlock data from core banking systems with APIs.
7. Learn how Driscoll’s is disrupting the Consumer Goods industry with APIs
As expectations of B2B and B2C customers begin to converge, consumer goods companies need to provide fast, connected, and personalized engagement. Hear from Driscoll’s CIO on how they are strengthening relationships with retailers through a mobile application strategy powered by MuleSoft Anypoint Platform.
Bookmark the above sessions by following the associated link to the Dreamforce agenda builder.
