San Francisco was full of energy during Dreamforce 2018 as over 170,000 registered attendees poured into the city for the second largest software conference in the world. Digital transformation, specifically building connected customer experiences, was a key theme at the conference and integration is a key part of delivering that experience. For four days, attendees explored the strategic value of integration through MuleSoft’s Integration Keynote and over 60 breakout sessions.
Check out these five stories on delivering great customer experiences and learn how industry leaders are connecting existing data in new ways and surfacing it to the right people to drive change across eCommerce, healthcare, manufacturing, and finance.
How Unilever and Mount Sinai use MuleSoft to accelerate innovation and connect every app, data, and device
Every digital transformation starts and ends with the customer. Customers expect connected experiences across every channel and touchpoint, and integration is now a strategic part of every digital transformation. Watch this keynote to see how brands like Unilever and Mount Sinai use MuleSoft to dramatically accelerate their innovation, with first-hand accounts from Jane Moran, Global CIO of Unilever, and Michael Berger, VP of Population Health Information and Data Science at Mount Sinai.
#Fueling up on Salesforce: Pilot Flying J’s digital transformation journey
In this Dreamforce session, Tyler Tanaka, Director of Digital and Brand Marketing, Pilot J Travel Centers, shares the story of how the 60-year-old company transformed from a small chain on convenience stores to a customer-centered business with $20 billion in business per year and 1.5 million customers per day. Leveraging MuleSoft’s Anypoint Platform and API-first strategy, Pilot Flying J provides a seamless experience for customers across their network of 750 physical locations, mobile, and digital channels. Get a first-hand account of Pilot Flying J’s digital transformation in the video below.
MuleSoft in retail and consumer goods: Powering real-time customer experiences
What do Lowes, Victoria’s Secret, and Coca-Cola all have in common? The need for real-time, all the time. Join us to hear about use cases across retail and consumer goods directly from Steve Stone, former CIO of L Brands and Lowes. Learn from industry leaders as they reveal how to leverage digital technology, APIs and MuleSoft’s Anypoint platform to execute a real-time retail strategy.
Agility through reuse: Streamlining complexity in ABB with MuleSoft
ABB leads in one of the most complex heavy industries on the planet, and one that is under intense transformation. They are proving successful experiences by driving speed at the heart of their business and using digital technology to fast track their supply chain and manufacturing process. In this session, Szymon Myslinski, Head of IT Innovation at ABB, explains how ABB is accelerating digital transformation with an API strategy using the MuleSoft Anypoint Platform.
TIAA leverages MuleSoft to turn business automation into a strategic enabler
In today’s digital economy, competition has been raised to unparalleled heights and differentiation has become synonymous with convenience and speed. Leading organizations like TIAA know that business automation alone is not enough: they must transform the way business systematically gets done. In this session, Alex Pecoraro, Managing Director at TIAA, explains how to adopt a different lens to viewing technology, one that is not system-centric, but rather capability-centric, where capabilities consist of one or many systems.
Interested in learning more about the strategic value of integration? Watch other Dreamforce sessions.
Featured photo by Ruba Aleryani.