Reading Time: 13 minutes

There’s no place like Dreamforce. There’s no place like Dreamforce. There’s no place like Dreamforce.

MuleSoft at Dreamforce 

Whether you’re clicking your heels to appear in person in San Francisco or logging in from home, Dreamforce is where the magic happens. Join MuleSoft, Salesforce, Slack, and Tableau for three jam-packed days from September 17–19 2024, in San Francisco and online on Salesforce+

With more than 1,500 sessions, 150+ hands-on workshops and demos, 240+ networking roundtables, and so much more, there’s no shortage of learning and fun! We know it can feel overwhelming to decide which sessions to attend, so we’ve compiled a guide to all things MuleSoft at this year’s Dreamforce to help you get started.

And this year, MuleSoft is bringing a powerhouse lineup to the Dreamforce stage. Get ready to hear from the best in the business, including NVIDIA, Dior, Aston Martin, AWS, and more. These industry leaders will share how they’re leveraging MuleSoft to drive innovation, scale operations, and stay ahead of the curve.

Get ready for an AI future during our keynote 

Build a Foundation for Autonomous AI: The world of AI is a world of APIs. Get ready for an AI-powered future with MuleSoft, NVIDIA, Dior, and Aston Martin! Learn how integration, automation, and API management enable digital agents to take action across any system. Lay the integration groundwork to excel in an AI-driven world. 

  • When? Wednesday, September 18, 2:00–2:50 p.m. PT
MuleSoft Keynote

You’re invited to Max’s 10th birthday party!

Join us in celebrating a decade of Max the Mule at Dreamforce! On Wednesday, September 18, from 12:30–1:30 p.m. PT, we’re throwing a special bash for Max’s 10th birthday! Enjoy carrot-themed cupcakes, fun activities, and fantastic company at Lodge Village. Connect with fellow MuleSoft enthusiasts as we honor Max’s journey of innovation and community. Let’s make Max’s birthday unforgettable!

Scale innovation at Lodge Village 

Join us at Lodge Village – the coolest spot in Moscone – where MuleSoft’s campground is nestled in the heart of the Trailblazer Forest in Moscone West.

Experience the power of MuleSoft at Dreamforce. With our interactive demo stations spread throughout the event, you’ll have endless opportunities to tackle real-world challenges and explore how MuleSoft solutions can transform your business. Our team of experts, representing a wide range of industries and our complete product suite, will be there to guide you, answer your questions, and share insights.

While exploring the Dreamforce campus, be sure to stop by our demo stations to connect with our most trusted advisors and experience firsthand the innovation MuleSoft can bring to your enterprise. 

Trailblazing the future

Integration, automation, and AI…oh my! With 1500+ sessions to choose from, don’t let decision fatigue get the best of you! Add these can’t-miss MuleSoft sessions to your Dreamforce agenda: 

  • Maximizing Sales Potential With the Power of Integration: Cisco created an integrated sales ecosystem that empowers high-touch sellers across silos to operate as one cohesive team, enabling cross-selling and promoting revenue growth across the organization.
    • When? Wednesday, September 18, 9:00–9:50 a.m. PT 
  • Build Trust in AI With Integration and API Management: How can you adopt AI with trust and speed? Create a connected, scalable foundation to deliver AI-powered experiences and improve visibility, security, and governance for access to APIs using MuleSoft.
    • When? Wednesday, September 18, 1:30–1:50 p.m. PT 
  • Build Real-Time AI Experiences With MuleSoft: Explore the fundamentals of event-driven architectures with MuleSoft to simplify AI integration and enable intelligent data analysis, predictive insights, and automated decision-making in real time.
    • When? Thursday, September 19, 9:30 AM–9:50 a.m PT 
  • It’s Time to Break up with Your Legacy Integrations: Getting buy-in for your integration and automation strategy can be a challenge. Join this fireside chat with MuleSoft customers to learn how to determine and articulate ROI across the business.
    • When? Thursday, September 19, 11:00–11:50 a.m. PT
  • Build an AI-Enabled Enterprise With APIs: Discover how MuleSoft helps fuel the Agentforce Platform and the entire suite of tools to create AI-powered experiences.
    • When? Thursday, September 19, 12:45–1:15 p.m. PT 
  • Integrate, Automate, and Innovate With MuleSoft: Your AI strategy is only as good as your integration and automation foundation. Simplify application network complexity and leverage AI-enabled tooling to maximize operational efficiency. 
    • When? Thursday, September 19, 1:30–2:15 p.m. PT 

To see what other sessions MuleSoft is hosting, browse the session catalog to plan your perfect schedule.  

Come together with the MuleSoft Community

Dreamforce is an amazing place to connect with the MuleSoft Community and other MuleSoft enthusiasts alike! MuleSoft Mountain and the MuleSoft Community Booth in the Community Cove are great spots to find our community and connect. Head to either location to learn more about MuleSoft and the MuleSoft Community. You can also find the MuleSoft Community here:

  • Salesforce Flow + MuleSoft Meet and Greet: Calling all Flownatics! Get ready to mingle and connect over delicious Root Beer “Flow”ts at our exclusive Salesforce Flow and MuleSoft Meet and Greet. This is your chance to meet the brilliant product team behind your favorite automation tools, share insights, and network with fellow Flow enthusiasts. Don’t miss out on this unique opportunity to dive into the world of Salesforce Flow and celebrate with the community!
    • When? Tuesday, September 17, 1:00–2:00 p.m. PT 
  • Get Started With MuleSoft: An Onboarding Guide: Uncover practical insights and best practices to help you seamlessly kickstart your journey with MuleSoft. Join a discussion led by MuleSoft Community leaders.
    • When? Wednesday, September 18, 4:00–5:00 p.m. PT and Thursday, September 19, 1:00–2:00 p.m. PT 
  • What I Wish I Knew When Building an Automation Strategy: Crafting an end-to-end automation strategy from scratch can be daunting. Hear from MuleSoft Community members about their successes, hiccups, and what questions you should ask when getting started with building your automation strategy.
    • When? Thursday, September 19, 8:30–9:30 a.m. PT 

Dream team lands at Dreamforce

Discover how MuleSoft powers Salesforce, the world’s number one CRM. Don’t miss the chance to see the dream team in action, showcasing the seamless integration and innovation that MuleSoft brings to Salesforce, helping you unlock the full potential of your customer data and business processes.  

  • Accelerate Business Growth With MuleSoft and Sales Cloud: Boost your sales with integration and automation. Build your data foundation, supercharge revenue management, and learn how to optimize and scale mergers and acquisitions with help from MuleSoft and Data Cloud.
    • When? Tuesday, September 17, 12:30–12:50 p.m. PT  
  • How Salesforce Integrates Data to Power AI: Curious how Salesforce uses Salesforce internally? Hear how MuleSoft helps integrate Einstein with Slack and Data Cloud to deliver better experiences and automate actions to boost efficiency.
    • When? Tuesday, September 17, 1:45–2:30 p.m. PT 
  • Next-Gen B2B Integrations With AI and Salesforce OMS: Leverage APIs, EDI, and AI to automate supply chain integrations with speed. Learn how MuleSoft empowers you to modernize your B2B strategy and seamlessly connects to Salesforce Order Management.
    • When? Thursday, September 19, 1:00–1:20 p.m. PT 

A dream come true 

We can’t wait to help make your integration, automation, API management, and AI dreams a reality. Be sure to share your Dreamforce experience on LinkedIn and Twitter, tagging MuleSoft and using the hashtag #DF24 so we can join the conversation. We can’t wait to see you at Dreamforce! 

To stay connected and informed, subscribe to our newsletter, Technically Speaking, for all of the latest updates from MuleSoft.