Using APIs to build a single view of customers

November 14 2018

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connected-customer

The pace of change in customers’ expectations in an always-on, always-connected world has never been higher.

Creating a customer 360 with MuleSoft and Azure Data Lake Store

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As companies embrace omnichannel strategies, achieving a 360-degree view of their customers has become increasingly challenging. Customer 360 is a continuous discipline around delivering a reliable view of their customers and relevant attributes so that any employee or system has access to the customer information it needs to manage the customer journey. The discipline is iterative in nature and involves 5 steps as illustrated below. In this article, we will provide a detailed guide regarding one strategy you can use to capture customer information (step 2,

Why organizations struggle to build a 360-degree customer view

360 degree customer view

Imagine that retailers, banks, and hospitals can access all data about their customers through a single interface––the data might include the last product a customer purchased (retailers), their financial information (banks), or their medical history (hospitals). This concept of a constantly refreshed, accurate, timely customer data layer is known as a 360-degree view of the customer.

How ASICS delivers new eCommerce experiences faster

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The retail industry continues to adapt to changing customer expectations and connecting to the modern customer through digital channels. Today, 79% of Americans shop online and expect a compelling customer experience across channels. In fact, customers that have personalized online shopping journeys spend 140% more than their counterparts.

How to Build a Golden Customer API

September 1 2017

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customer api

Larry Ellison once said that a “CRM provides a 360-degree view of your customer, provided you don’t care about getting paid.” This quip was intended to ward off new threats to the dominance of ERP. Many organizations, having implemented GL and ERP, were dipping their toes in the CRM waters––particularly service heavy industries, such as utilities and manufacturing. These industries built their services, sales, and marketing functions into this CRM domain.

Unlocking Data to Transform Financial Services

Financial services information technology (IT) has transformed from order taker to strategic business partner. As part of this transformation, IT organizations are finding they must address key challenges with legacy modernization, data management and digital transformation.

MuleSoft has launched a three-part white paper series discussing these challenges and how financial institutions are overcoming them. In the first installment in our Connected Financial Institution whitepaper series,