How to drive business growth with data: Salesforce Live (7/23)

Data is one of the most valuable business assets, across all industries, and geographies. The organizations that are able to capture the full power of their data are seeing huge benefits — they are 23x more likely to add customers, 19x more likely to be profitable, and see 7x faster growth than global GDP.

How Salesforce Commerce Cloud enables headless commerce with MuleSoft

In previous blogs, we dug into the various ways Salesforce has transformed internal processes using MuleSoft technology. With MuleSoft, Salesforce has streamlined employee onboarding and built reusable assets for a more seamless M&A process. This blog will review another use case, specifically Salesforce’s move to B2C headless commerce, and is the next in this series of how Salesforce uses MuleSoft.

Powering Salesforce integration with APIs and new joint product innovations

Data is at the core of transformation, yet 89% of IT leaders are still struggling with data silos

Around the world, companies are facing unprecedented disruption to their businesses and operations. This time of tremendous global change is putting the emphasis on digital business and the ability to adapt and connect to customers in new and meaningful ways. Organizations across industries are transforming to provide personalized, real-time healthcare, faster service agent time-to-resolution,

How Salesforce leveraged MuleSoft to create a seamless acquisition process

In a series of blogs, we have highlighted the various ways Salesforce is leveraging MuleSoft technology to improve internal processes — like streamlining employee onboarding or enabling the operational shift to API-led connectivity with a C4E. This blog is the next in this series of how Salesforce uses MuleSoft that we will continue to add to over the coming months.

In 2019 alone, the value of global merger and acquisition (M&A) deals amounted to $3.7 trillion.

How to synchronize data between SAP and CRM systems

Your customer information lives in Salesforce; your product information lives in an ERP system, such as SAP. But, these systems don’t talk to each other. When a customer orders your product, how can you fulfill orders? On top of it all, you need to migrate to SAP S/4HANA — will that serve as an opportunity to solve some of your integration problems?

How Pilot Flying J overcame a digital deficit to serve guests in moments that matter

This post was originally published on Salesforce’s blog, as a part of a regular series called 360 Perspectives, featuring customers, partners, and experts unraveling the complexities of what it takes to change mindsets, connect silos, and put the customer at the center of their business.

Pilot Flying J, one of the largest travel center operators in North America, is not unlike many 60-year old companies.

How Salesforce built a C4E to enable an API-led strategy

January 13 2020

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In November, we published a story on how Salesforce uses MuleSoft to improve employee onboarding. Over the coming months, we will be highlighting the various ways Salesforce has transformed by leveraging MuleSoft and an API-led approach. Today, we will cover how Salesforce enabled this operational shift using a MuleSoft strategy called C4E.

How Salesforce uses MuleSoft to onboard employees

November 5 2019

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At MuleSoft, we often talk about the power of integrating data and leveraging APIs to build connected customer experiences. But as we talk to CIOs and business leaders, they equally stress the importance of building connected employee experiences. In fact, 84% of IT leaders say improving employee technology is a critical initiative for their company. In reality though, only 50% of IT leaders are increasing their investment in employee-facing technology.

Five things you need to know about Salesforce integration

October 15 2019

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The combination of Salesforce and MuleSoft Anypoint Platform is a match made in heaven. There are many rich ways to integrate to the Salesforce clouds and our Salesforce Connector provides a comprehensive way to connect with each. From an integration perspective, it is tempting to treat Salesforce as just another endpoint, but for best results, a deeper understanding of Salesforce can go a long way.

Salesforce integration with an application network

September 20 2019

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application network

In the midst of a top 10 global bank’s central IT transformation with MuleSoft, it began to realize the benefits of an application network. This blog will cover how the bank developed a strategic approach to expand its network, launching a new initiative to integrate multiple instances of Salesforce Marketing Cloud and Sales Cloud to drive new business.