How to prepare for a surge in holiday customer service calls

This holiday season will be unlike any we’ve ever experienced. Despite the uncertainty of whether consumers will spend money during this holiday season, consumers will opt to spend online instead of in-store. McKinsey is reporting that 30-60% of shoppers will shift their holiday shopping to online platforms. Shoppers who purchase through digital platforms tend to have larger basket sizes, which may be a result of not having the same in-store experience. As a result,

Build connected experiences faster with MuleSoft and Einstein Automate

December 1 2020

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In the age of digital transformation, organizations are under pressure to move fast, be more agile, and operate more efficiently. Results from the 2020 Connectivity Benchmark Report, which surveyed 800 IT leaders across the globe, showed that “automating business processes” is in the top three of initiatives that are top of mind for IT leaders. The idea of automation — reducing or eliminating human intervention — promises speed, agility, and efficiency, but how can you automate your business in the first place and how can you do so at scale 

Dreamforce to You — and MuleSoft too!

December 1 2020

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Events this year have looked a little different than they did last year. Who am I kidding — events this year have been completely flipped upside down — and Dreamforce is no different! 

Dreamforce has been reimagined as ‘Dreamforce to You’ and there are a ton of opportunities to get in on the fun, wherever you’re working from home! This event will bring insightful and relevant conversations, and showcase Salesforce’s Customer 360 innovations geared for the new,

Eliminate custom code: New connectors for Salesforce B2C Commerce Cloud

October 15 2020

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Just in Q2 of this year, digital shopping revenue grew an unprecedented 71% compared to the previous year. As shoppers become digital natives, successful businesses such as WatchBox are turning to Salesforce B2C Commerce Cloud to deliver customer-centric commerce experiences everywhere. 

How to streamline order management with MuleSoft Accelerator for Commerce Cloud

In our previous blog, we explored how MuleSoft Accelerator for Salesforce Commerce Cloud, a prebuilt solution of integration assets and instructions, helps you deliver connected commerce experiences faster by jumpstarting your product and inventory integrations to Salesforce Commerce Cloud. This blog focuses on Accelerator’s newest capability, order management integration to Salesforce Commerce Cloud. 

How to drive business growth with data: Salesforce Live (7/23)

Data is one of the most valuable business assets, across all industries, and geographies. The organizations that are able to capture the full power of their data are seeing huge benefits — they are 23x more likely to add customers, 19x more likely to be profitable, and see 7x faster growth than global GDP.

How Patient 360 can help address COVID-19 challenges

COVID-19 has brought unprecedented challenges across all industries, but its impact on healthcare is unparalleled. Without access to testing centers or vaccines, patients and citizens are left with many unanswered questions.  

These unanswered questions have a sizable impact on healthcare — a significant being the contact centers. Hospitals across the globe are hit with higher call volumes than ever before by patients who rightfully want to know if they should come into the hospital to be tested,

An event-driven approach to Salesforce integration

A number of the materials (posts, tutorials, etc.) available out there present an approach to integration between MuleSoft and Salesforce on the basis that MuleSoft is always proactively responsible for starting communication, injecting or pulling CRM data based on a schedule or otherwise. 

This post aims to present a different approach to integration between these two platforms, where MuleSoft works in a more reactive way, triggered by notifications (events) sent by Salesforce representing new or modified data,

How Salesforce Commerce Cloud enables headless commerce with MuleSoft

In previous blogs, we dug into the various ways Salesforce has transformed internal processes using MuleSoft technology. With MuleSoft, Salesforce has streamlined employee onboarding and built reusable assets for a more seamless M&A process. This blog will review another use case, specifically Salesforce’s move to B2C headless commerce, and is the next in this series of how Salesforce uses MuleSoft.

Announcing MuleSoft Accelerator for Healthcare

To see the Accelerator in action, register for our webinar series: