Although we hear a lot about robots replacing jobs, most businesses are already well down the path of automation. Moving forward, businesses will continue to leverage advances in automation technology. However, the new frontier of competitiveness has shifted to product and service innovation. Success on this front goes to those able to create customer experiences that deliver insight and convenience. These experiences are created by understanding the lifestyle needs of mobile consumers, and strategically inserting services that satisfy these needs along the consumer’s path.

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In the early Internet era, we used to say that every company needed to become an Internet company to survive. At that time, many companies either did not know what this meant or were in denial as to the threat the Internet posed to their traditional business. Fast forward several decades, and we find the companies that are thriving are those that successfully extended their business to the Internet. Now, it’s the dawn of a new era – the Platform era. Success in this era may require evolving from a product company to a platform company.

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