The Benefits of Headless eCommerce

In today’s age of digital commerce, consumers are more likely to engage with brands that offer unique and consistent experiences irrespective of the consumer’s preferred channel. If you look at a typical buying journey of a consumer (see example below), you would realize that they multiplex in and out of various channels before they buy a particular product.
And, more importantly, if that multiplexed experience is not differentiated and engaging then there is significant churn.