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Products
Anypoint Platform
Connect using APIs and integrations
Features Studio Exchange API Designer
API Manager Connectors See all
Composer
Connect with clicks, not code
Product announcement
Connect your apps and data instantly, using clicks not code, with the new MuleSoft Composer.

Read blog post
Try for free Sign up for Anypoint Platform Download Studio & Mule
Gartner Magic Quadrant Leader
See why Gartner named MuleSoft as a Leader in both Full Life Cycle API Management and eiPaaS
Read reports
Solutions
By industry Financial services Government Healthcare Higher education Insurance Manufacturing Media and telecom Retail
By technology API management B2B EDI Data integration DevOps ESB IoT iPaaS Microservices SOA
By integration AWS Microsoft Salesforce SAP ServiceNow By role Architect CDO CIO Developer
By initiative Business automation eCommerce Legacy system modernization Mobile Move to the cloud Omnichannel SaaS integrations Single view of customer
See all solutions

Digital platforms in the API economy
Learn how companies can build future-proof, agile, and scalable digital platforms
Download whitepaper
Services
Customer success Training and certification Support
Anypoint Platform Fundamentals
Get hands-on experience using Anypoint Platform with a free online course
Enroll for free
Resources
Featured Customer stories CIO webcast Developer podcast API strategy
Explore Webinars Demos Videos Analyst reports eBooks Whitepapers Infographics Blog Articles
Covid-19 MuleSoft resources Work.com COVID-19 data hub Trailhead resources
See all resources

CIOs Unfiltered
Hear actionable strategies for today’s digital imperative from top CIOs
Watch webcast
Company
AboutAbout MuleSoft Why MuleSoft Careers Leadership News
Events MuleSoft CONNECT Developer Meetups All events

MuleSoft CONNECT
Relive the #1 integration conference — watch the keynote, catch missed sessions, and more
Watch on-demand

Developers
Getting started Community Training Tutorials Documentation
Partners
FOR CUSTOMERS Find a partner FOR PARTNERS Partner program Partner calendar Become a partner Partner login

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Home > Articles by: Anne Dorff

Anne Dorff

Careers & culture

Why I love selling at MuleSoft – transforming tech with the 3 T’s

A lot of people in the industry have been talking about the three “T’s” of sales recently––territory, timing, and talent. It got me thinking

17 mins read | July 20, 2018

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