How APIs Can Create Delightful Shopping Experiences

Making inventory and location data available to online and mobile consumers can ensure they can buy what they want, when and where they want.
In the pre-smartphone world, malls were a meeting and hangout place for teenagers. The co-location of teenagers, parents, and stores was a major advantage for traditional retailers looking to drive demand and sales in their customers’ natural social scenes.
However, in today’s post-smartphone world, social scenes have expanded to social networking services like Facebook and Snapchat—contributing largely to the decline of the mall.