Making inventory and location data available to online and mobile consumers can ensure they can buy what they want, when and where they want.

In the pre-smartphone world, malls were a meeting and hangout place for teenagers. The co-location of teenagers, parents, and stores was a major advantage for traditional retailers looking to drive demand and sales in their customers’ natural social scenes.

However, in today’s post-smartphone world, social scenes have expanded to social networking services like Facebook and Snapchat—contributing largely to the decline of the mall.

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