In today’s business environment, with customer expectations changing at an unprecedented rate, more and more organizations are expanding their digital ecosystems to extend their reach to new customers and create more connected customer experiences. 

Leading organizations are reshaping markets with their expanding ecosystem footprints. They are doing this by leveraging their platforms built on the foundation of API-led connectivity. APIs are the critical bridge in connecting an organization’s core competencies to new channels to better engage with customers. 

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As the API economy matures, an increasing number of organizations are co-creating API-based products in collaboration with other ecosystem members — including customers, partners, independent developers, software vendors, etc. Empowered with a fresh perspective of consumer-centric thinking, organizations should be open to reimagining value creation in collaboration with their partners. 

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APIs are the digital access point to the business capabilities that power the digital economy. The most successful digital organizations recognize that their APIs grow in value the more they are connected to a broader ecosystem of applications, developers, partners, and customer experiences.

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