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It turns out quite a bit.

Media companies, postal services, newspapers and other print publishers have been talking about monetizing digital assets both to create new revenue opportunities and, quite frankly, to remain relevant in the age of the digital prosumer.

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New Zealand Post has embarked on a project to unlock their digital assets with APIs to create brand new revenue streams through their affiliate and partner networks. We will feature their story as one of many exciting use cases during MuleSoft's inaugural conference – CONNECT 2014 in San Francisco, May 27-29th.

We're excited to count Salesforce, Tesla, and Box – amongst the most innovative companies in the world today – as our customers and feature their transformational – Ross Meyercord, Jay Vijayan, and Ben Haines – in our keynote sessions to discuss how each in their own unique way is fundamentally changing business patterns by becoming a Connected Company.

The conference agenda also includes industry specific sessions which will highlight the drivers for change in Healthcare, Financial Services, Insurance, Retail, Media, Government and High Tech and how Connected Companies in these industries use MuleSoft's Anypoint Platform for SOA, SaaS integration, and APIs to drive great customer experiences, amplify the pace of innovation, and ramp up new revenue channels.

For the developers in the audience, the conference has hands-on workshops, numerous demo stations, and scheduled time for meetings with MuleSoft product managers, engineers and solution architects.  We're also planning a full track to feature new capabilities in the latest MuleSoft 3.5 release along with robust discussions with early beta customers.

If there are any specific topics you'd like us to include, please let us know.  We also welcome you to submit papers for consideration by April 15, 2014.

Look for future blog posts as we announce new speakers and sessions!