API creation and adoption are having a moment. As of January 2018, there are nearly 19,000 public APIs in ProgrammableWeb’s API directory. According to recent research, 94% of companies say they either have or are developing an API strategy. APIs are seen as an enterprise necessity.
But the perception of APIs is that they are technological tools, only intended for IT’s use and development, and inapplicable to the rest of the organization. That’s a shortsighted view. When created and developed with larger business strategies and applicable to business outcomes, APIs can increase profits at a very significant rate.
How adopting APIs can improve your organization’s bottom line
Recent research by MIT Fellow and Boston University Professor Marshall van Alstyne suggests there is a link between adopting APIs and providing access to them to third-party developers and a boost in company profits. Companies that use APIs to become platform businesses — in other words, use APIs to extend their capabilities beyond their own four walls — enjoy unprecedented success in today’s competitive business environment.
Harnessing the power of APIs for your organization
Join Marshall and ProgrammableWeb editor-in-chief David Berlind for a webinar called “How API adoption boosts profits.” Marshall will walk attendees through his research and quantify how much adopting APIs can improve company profits (and it’s a lot), and David will give some real-world examples of how businesses can create the culture and business model for this type of dramatic impact.
For any organization considering moving to a platform business model, or getting started with an API strategy, this webinar is a must-attend.
Webinar Date: Thursday, January 11, 2018
Time: 9:00 am – 10:00 am PST
