Reading Time: 2 minutes

Learn how businesses are harnessing data as a strategic asset to bring new digital products to life.

Hear from Amitabh Apte, an IT leader in charge of Mars’ petcare business, as he discusses:

  • What are the traditional rules of data, integration, and analytics that businesses need to rethink?
  • How can data help make digital product offerings more user-centric?
  • What are the biggest data integration pitfalls for businesses right now, and how can you avoid them?

Guest

Amitabh Apte
Digital Tech Director, Mars Pet Nutrition Europe & Russia

Host

Melissa Czapiga
CIOs Unfiltered, MuleSoft

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