5 API ecosystem lessons from David Timby: APIs Unplugged

On this episode of APIs Unplugged, Mike Amundsen and Matt McLarty speak with API business leader David Timby. David shares his expertise in business development and product strategy, which he has honed in his time with leading API and SaaS organizations. Most recently, David worked in B2B operations at StubHub, where he was involved in managing the API products that connected their vibrant digital ecosystem of consumers,

Creating a thriving API ecosystem starting with the API experience

September 30 2020

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APIs are the digital access point to the business capabilities that power the digital economy. The most successful digital organizations recognize that their APIs grow in value the more they are connected to a broader ecosystem of applications, developers, partners, and customer experiences.

API monetization: The road to premium starts with freemium

Get ready to have everything you knew about business monetization turned upside down and inside out. It’s been right around a decade since businesses have started effort at formally monetizing APIs and there have been notable successes (e.g. Twilio, AWS), failures (e.g., Edmunds, ESPN) and creative pivots (e.g., Twitter). After 10 years of watching these efforts closely and helping enterprises scale their efforts at API monetization,

Context-driven discovery of your most strategic and reusable APIs

September 2 2020

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As your marketplace of reusable APIs grows, the flywheel effect and the return on value increases exponentially through savings in IT cost. The economies of scale potential can be the driver for more strategic focus and investment toward discovery and delivery of such foundational and reusable APIs within your organization.

Creating value from data with AI, APIs, and a business model first approach

There is a data revolution driving the digital transformation movement. Organizations can reap plenty of business benefits in the back office by digitizing data and automating their processes. However, the companies setting the bar in the digital economy are the ones that maximize their use of data to deliver captivating customer experiences. These companies recognize the value of raw data, know how to refine it, and how to disperse it throughout their digital touchpoints.

What is an API ecosystem strategy and why do you need one?

The Edison light globe was a revolution in technology, and was the ‘killer-app’ for starting wide-spread use of electricity at the turn of the 20th Century. Today, while we have the bayonet type of socket adapter or ‘interface,’ we still have the original screw type interface that Edison invented. What may be a lesser known and scary fact is that the original deployment of electricity itself didn’t rely on the ubiquitous electric power point that we all know today,

Inside an API product company: APIs Unplugged

With special guest Lorinda Brandon of Twilio.

In this episode of APIs Unplugged, Mike and Matt sat down with Twilio’s Director of Software Engineering, Lorinda Brandon. Brandon has extensive experience both as an engineer and a product manager — leading technical and product teams at Twilio, Capital One, SmartBear, EMC, Intuit, Interleaf, and the U.S. Air Force. We wanted to ask her about her current work with Twilio and SendGrid along with her work in product management throughout the evolution of software products from packaged disks to on-demand APIs.

The 4 P’s of API governance

To many people, governance is a four-letter word. As vital as governance is to any organization’s strategy, the mere mention of the word can take the oxygen out of the room. One reason for this is that people often view governance as a burden that slows things down. However, when done effectively, governance can provide clear direction, remove obstacles, and allow different parts of the organization to function independently. The best way to implement this empowering style of governance is to keep strategic goals top of mind,

3 API business-focus areas for 2020: APIs Unplugged

Following the technological trends discussed in Episode 1, Mike Amundsen (MuleSoft API Strategy Advisor) and Matt McLarty (MuleSoft Global API Strategy Leader) discuss API-related business and organizational trends they see for 2020 in Episode 2 of the APIs Unplugged podcast. These trends range from product design and product management thinking being applied to API development, to an increase in market maturity for external APIs, to a greater level of decentralization in organizations building and supporting API products.

How to improve API governance with distributed decision making

In 2017, Ronnie Mitra presented a talk at Nordic APIs entitled “Programming the People Platform: Beyond Conway’s Law.” In that talk, Mitra outlined a model for distributed decision making and how it can be used to improve API governance. The material from that talk made it into the book “Continuous API Management.” Here, Mitra explained in greater detail how to apply this model to match, and eventually evolve,