Wishing you an “API Christmas”
As Andy Williams’ popular song reminds us, the holiday season really is ‘the most wonderful time of the year’. The same is true for retailers, with UK shoppers expected to spend £42.2 billion in December 2016, a 2.5% increase from last Christmas. However, without adopting an appropriate API strategy to respond to increasing customer pressure for friction-free online and in-store experiences, many stores will be left out in the cold.
