With COVID-19 impacting businesses and operations on a global scale, organizations across industries need to adapt faster than ever to meet changing consumer behavior and new dynamics of the market. Both B2B and B2C customers are finding new ways to interact with organizations. In a way, COVID-19 has created a unique, level playing field for organizations in every market. Nimble and agile organizations are coming out stronger with an ability to provide unified omnichannel experiences,

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The world has seen tremendous change in the last few months. “Social distancing” has become the norm to protect against coronavirus and businesses, big and small, have been shaken to their core. Some are experiencing an unexpected shortfall in demand, while others are struggling with increased consumer demand and supply shortages. The dynamics of the customer journey – both for B2B and B2C customers — is constantly changing as we adapt to our new surroundings.

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