API monetization: The road to premium starts with freemium

Get ready to have everything you knew about business monetization turned upside down and inside out. It’s been right around a decade since businesses have started effort at formally monetizing APIs and there have been notable successes (e.g. Twilio, AWS), failures (e.g., Edmunds, ESPN) and creative pivots (e.g., Twitter). After 10 years of watching these efforts closely and helping enterprises scale their efforts at API monetization,

4 Ms of monetization, marketplaces, and APIs

API marketplace concept

Mike Amundsen recently joined MuleSoft as API Strategy Advisor. Mike is a well-known API expert in the global software engineering community and has authored and co-authored numerous books including “RESTful Web APIs,” “Microservice Architecture,” and “Continuous API Management,” all from O’Reilly. His latest book, “Design and Build Great APIs,” will be available through Pragmatic Bookshelf later this year.