Overcoming the Stigma: The Unusual DNA of MuleSoft’s Sales Org
Three years ago, I couldn’t imagine anything worse than taking a job in sales. Cold calling, reeling off a cheesy script, “Always Be Closing”. I was a journalist at the time, and the idea of a sales gig made my skin crawl.
But, today, as part of MuleSoft’s Account Development (AD) team – very much the frontline of the sales organization’s pipeline generation efforts – I’m struck by just how wrong my preconceptions were.
Sales automation technology is powerful, and sales development teams rely on it more and more to keep up with demand. However, as we keep up aggressive KPIs with automation tools, we must at the same time remember to move beyond the technology to enable and develop new sales reps and teams.
When I tell people I work in “sales at a tech company”, some react in a way as though they expect me to start flogging them some shady gadgets, especially in the UK and Europe. Americans have already figured out that software sales is a pretty cool gig, since some of the smartest young professionals across the United States are moving to the West Coast to start their careers in software sales. For one thing,
One of the great uses of Anypoint Platform is automating business processes that need to interact with multiple systems and deliver useful functions. Many times these business processes are ones that started out requiring humans and as the business has grown it has become clear that the human process will no longer scale with the demand.
We’ve seen that here at MuleSoft. Here’s a great example: Sales has put together a package that meets our customer’s needs,
MuleSoft provides the most widely used integration platform for connecting any application, data source or API, whether in the cloud or on-premises. With Anypoint Platform®, MuleSoft delivers a complete integration experience built on proven open source technology, eliminating the pain and cost of point-to-point integration. Anypoint Platform includes CloudHub™ iPaaS, Mule ESB™, and a unified solution for API management™, design and publishing.