In the midst of a top 10 global bank’s central IT transformation with MuleSoft, it began to realize the benefits of an application network. This blog will cover how the bank developed a strategic approach to expand its network, launching a new initiative to integrate multiple instances of Salesforce Marketing Cloud and Sales Cloud to drive new business.
Businesses of all industries and sizes can understand the growing importance of a single, unified customer view. Financial institutions in particular are realizing the advantages of an aggregated representation of customers’ personal data and behavior such as previous interactions, history, purchases, etc. to better serve their customers.
One top 10 global bank’s efforts to improve its IT operations was quickly coming to fruition; following the success of applying API-led connectivity to mortgage lending, its IT team embarked on another project to unify collections and recovery experiences.
Picking up where I left off in my last blog on one global bank’s integration journey — this is an overview of how the bank realized immediate benefits of leveraging MuleSoft’s API-led connectivity approach.
As mentioned in my first post in this blog series, one of the 10 largest banks in the world found itself burdened with a complex, tightly coupled technology environment, leading to operational inefficiencies, a risk of missing out on new sources of revenue, and losing market share to its competitors.
With the world becoming increasingly digital and customer preferences radically changing, one global top-tier bank found itself handicapped by its complex technology landscape.
How can banks operating on a 20th century business model adequately service customers with 21st century expectations?
