How to personalize the shopper experience with headless commerce
I’m more loyal to retailers when I feel like I have a direct connection, and I’m not alone: 84% of consumers say that being treated like a person is important to winning their business. We all want a more personalized experience, but for retailers, this is a huge challenge because of the brittle mess of systems supporting each channel. On top of that, even the best personalization efforts feel inauthentic when they break across channels.
