Despite the insurance industry’s reputation as a laggard when it comes to technological innovation, it is undergoing massive change as traditional providers race to digitally transform. The change is being driven by the enormous pressure that insurers are facing on all fronts. On one hand, consumer expectations have soared to new heights as customers demand seamless experiences across channels and the ability to interact with insurers in new ways. The advent of connected devices such as home-automation systems and in-car telematics is creating whole new ways of delivering insurance products to customers.

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Today, more than ever, insurers are at risk. According to the Connected Consumer Report, more than half (55%) of UK consumers believe that insurance companies provide a disconnected experience across online and offline channels; and 63% of consumers would change their insurance provider if insurers do not address this disconnected experience.

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