API monetization: The road to premium starts with freemium

Get ready to have everything you knew about business monetization turned upside down and inside out. It’s been right around a decade since businesses have started effort at formally monetizing APIs and there have been notable successes (e.g. Twilio, AWS), failures (e.g., Edmunds, ESPN) and creative pivots (e.g., Twitter). After 10 years of watching these efforts closely and helping enterprises scale their efforts at API monetization,

Context-driven discovery of your most strategic and reusable APIs

September 2 2020

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As your marketplace of reusable APIs grows, the flywheel effect and the return on value increases exponentially through savings in IT cost. The economies of scale potential can be the driver for more strategic focus and investment toward discovery and delivery of such foundational and reusable APIs within your organization.

Creating value from data with AI, APIs, and a business model first approach

There is a data revolution driving the digital transformation movement. Organizations can reap plenty of business benefits in the back office by digitizing data and automating their processes. However, the companies setting the bar in the digital economy are the ones that maximize their use of data to deliver captivating customer experiences. These companies recognize the value of raw data, know how to refine it, and how to disperse it throughout their digital touchpoints.

How to augment API elements from event-driven architecture

Many organizations undergoing digital transformation are under pressure to connect their applications, data, and devices — most often the path to success is moving to an API-led integration strategy.

What is an API ecosystem strategy and why do you need one?

The Edison light globe was a revolution in technology, and was the ‘killer-app’ for starting wide-spread use of electricity at the turn of the 20th Century. Today, while we have the bayonet type of socket adapter or ‘interface,’ we still have the original screw type interface that Edison invented. What may be a lesser known and scary fact is that the original deployment of electricity itself didn’t rely on the ubiquitous electric power point that we all know today,

How Salesforce leveraged MuleSoft to create a seamless acquisition process

In a series of blogs, we have highlighted the various ways Salesforce is leveraging MuleSoft technology to improve internal processes — like streamlining employee onboarding or enabling the operational shift to API-led connectivity with a C4E. This blog is the next in this series of how Salesforce uses MuleSoft that we will continue to add to over the coming months.

In 2019 alone, the value of global merger and acquisition (M&A) deals amounted to $3.7 trillion.

Building a modern B2B strategy with APIs and EDI

Modern supply chain management solutions often rely on both EDI and APIs. EDI is often seen as the business standard for B2B transactions, however, the use of APIs has become more prevalent, especially for real-time data transfer. Businesses aren’t forced to choose between using modern APIs over traditional EDI, as there are uses for both in B2B integrations. As businesses digitally transform, they must adopt a balanced strategy for B2B integrations by embracing real-time transactions via APIs to augment their batch transactions via EDI.

An API strategy year in review

API New Year! Before jumping headlong into the new decade, I want to take a moment and revisit some of the API strategy highlights in 2019. I covered several topics on the MuleSoft blog last year, but here are some of the bigger non-blog items worth giving a second — or first — look.

IT Visionaries Podcast: How to connect the world using APIs and integration

I had the pleasure of joining Ian Faison, founder of Mission.org, to record an episode for the podcast, IT Visionaries. The episode is part of a series hosted by the Salesforce Customer 360 Platform to discuss emerging trends in IT and how you can apply those trends at your organization. 

I’ve shared the top five insights from our conversation below. My main hope for you when listening to the podcast and reading this list is that you start thinking about APIs and integration as the drivers of change within your organization.

Combating digital disruption with APIs

December 10 2019

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digital-disruption

This is a summary of a post published by CIO.com. Read the full article here. 

Digital disruption is everywhere. We see it in retail with big players like Amazon, the transportation industry with applications like Uber and Lyft, and AirBnB in hospitality. The world around us is changing and going digital.This worries many leaders in at-risk industries — because the traditional good or service they offer may eventually become obsolete.