Salesforce integration with an application network

September 20 2019

9 comments
application network

In the midst of a top 10 global bank’s central IT transformation with MuleSoft, it began to realize the benefits of an application network. This blog will cover how the bank developed a strategic approach to expand its network, launching a new initiative to integrate multiple instances of Salesforce Marketing Cloud and Sales Cloud to drive new business. 

The Benefits of Headless eCommerce

In today’s age of digital commerce, consumers are more likely to engage with brands that offer unique and consistent experiences irrespective of the consumer’s preferred channel. If you look at a typical buying journey of a consumer (see example below), you would realize that they multiplex in and out of various channels before they buy a particular product.

And, more importantly, if that multiplexed experience is not differentiated and engaging then there is significant churn.

Upcoming Webinar – Better Together: SAP & Salesforce.com

motif

Integrating SAP and Salesforce.com? Join Intrigo Systems, a leading SAP and Salesforce.com partner, and MuleSoft, the most widely used integration platform, to learn how this can be done painlessly with easy developer tooling on Mule ESB that doesn’t sacrifice performance and power.

Topics include:

  • Overview of the SAP to Salesforce integration problem
  • Discussion of integration options and best practices
  • Use Case Demo #1: Customer Master
  • Use Case Demo #2: Entitlement &