In today’s age of digital commerce, consumers are more likely to engage with brands that offer unique and consistent experiences irrespective of the consumer’s preferred channel. If you look at a typical buying journey of a consumer(see example below), you would realize that they multiplex in and out of various channels before they buy a particular product.
And, more importantly, if that multiplexed experience is not differentiated and engaging then there is significant churn.
Integrating SAP and Salesforce.com? Join Intrigo Systems, a leading SAP and Salesforce.com partner, and MuleSoft, the most widely used integration platform, to learn how this can be done painlessly with easy developer tooling on Mule ESB that doesn’t sacrifice performance and power.
MuleSoft provides the most widely used integration platform for connecting any application, data source or API, whether in the cloud or on-premises. With Anypoint Platform®, MuleSoft delivers a complete integration experience built on proven open source technology, eliminating the pain and cost of point-to-point integration. Anypoint Platform includes CloudHub™ iPaaS, Mule ESB™, and a unified solution for API management™, design and publishing.