Skip to content
    • salesforce Register for Dreamforce
    Skip to main content
    • Products
      For IT TeamsAnypoint Platform World’s #1 integration and API platform
      Integration Studio Exchange Connectors DataGraph
      API management

      Flex Gateway New

      API Governance New

      Monitoring API Manager
      See all
      Try for free Sign up to Anypoint Platform Download Studio & Mule
      For Business Teams MuleSoft Composer Connect apps and data instantly MuleSoft RPA New Automate tasks with bots
      Read the Gartner Magic Quadrant report

      Gartner names MuleSoft a Leader

      Read reports
    • Solutions
      Featured Solutions API Management Manage and secure any API, built and deployed anywhere Integration Connect any system, data, or API to integrate at scale Automation Automate processes and tasks for every team
      Featured Integration Salesforce Power connected experiences with Salesforce integration SAP Unlock SAP and connect your IT landscape AWS Get the most out of AWS with integration and APIs
      By Industry Financial services Government Healthcare and life sciences Higher education Insurance Manufacturing Media and telecom Retail Consumer goods
      By Initiative Automation eCommerce Legacy system modernization Mobile Move to the cloud Omnichannel SaaS integrations Single view of customer
      See all solutions
      Unleash the power of Salesforce Customer 360 through integration

      Unleash the power of Salesforce Customer 360 through integration

      Integrate Salesforce Customer 360 to digitally transform your business
      Read more
    • Services
      Training Courses Certifications Learning paths Training credits
      Customer success MuleSoft Catalyst Business Value Services
      Support Help Center Community Forums Resources
      Anypoint Platform Fundamentals

      Anypoint Platform Fundamentals

      Get hands-on experience using Anypoint Platform with a free online course
      Enroll for free
    • Resources
      Featured Resources Customer stories CIO webcast Developer podcast News
      Explore Webinars Demos Videos Analyst reports eBooks Whitepapers Infographics Articles Blog API University
      See all resources
      Events MuleSoft at Dreamforce MuleSoft at TrailblazerDX Community Meetups All events
      Event MuleSoft CONNECT

      MuleSoft at World Tour

      Watch all your favorite on-demand sessions from World Tour, including the IT keynote address
      Start watching
    • Developers
      Getting started Community Training Tutorials Documentation
    • Partners
      For customers Find a partner For partners Become a partner
    Contact Us 1-800-596-4880
    • Login
      Anypoint Platform Composer Training Help Center
    • Free trial
    • Products
      For IT TeamsAnypoint Platform World’s #1 integration and API platform
      Integration Studio Exchange Connectors DataGraph
      API management

      Flex Gateway New

      API Governance New

      Monitoring API Manager
      See all
      Try for free Sign up to Anypoint Platform Download Studio & Mule
      For Business Teams MuleSoft Composer Connect apps and data instantly MuleSoft RPA New Automate tasks with bots
      Read the Gartner Magic Quadrant report

      Gartner names MuleSoft a Leader

      Read reports
    • Solutions
      Featured Solutions API Management Manage and secure any API, built and deployed anywhere Integration Connect any system, data, or API to integrate at scale Automation Automate processes and tasks for every team
      Featured Integration Salesforce Power connected experiences with Salesforce integration SAP Unlock SAP and connect your IT landscape AWS Get the most out of AWS with integration and APIs
      By Industry Financial services Government Healthcare and life sciences Higher education Insurance Manufacturing Media and telecom Retail Consumer goods
      By Initiative Automation eCommerce Legacy system modernization Mobile Move to the cloud Omnichannel SaaS integrations Single view of customer
      See all solutions
      Unleash the power of Salesforce Customer 360 through integration

      Unleash the power of Salesforce Customer 360 through integration

      Integrate Salesforce Customer 360 to digitally transform your business
      Read more
    • Services
      Training Courses Certifications Learning paths Training credits
      Customer success MuleSoft Catalyst Business Value Services
      Support Help Center Community Forums Resources
      Anypoint Platform Fundamentals

      Anypoint Platform Fundamentals

      Get hands-on experience using Anypoint Platform with a free online course
      Enroll for free
    • Resources
      Featured Resources Customer stories CIO webcast Developer podcast News
      Explore Webinars Demos Videos Analyst reports eBooks Whitepapers Infographics Articles Blog API University
      See all resources
      Events MuleSoft at Dreamforce MuleSoft at TrailblazerDX Community Meetups All events
      Event MuleSoft CONNECT

      MuleSoft at World Tour

      Watch all your favorite on-demand sessions from World Tour, including the IT keynote address
      Start watching
    • Developers
      Getting started Community Training Tutorials Documentation
    • Partners
      For customers Find a partner For partners Become a partner
    • Contact
      By phone 1-800-596-4880
      Online Contact Us
    • Login
      Anypoint Platform Composer Training Help Center
    Free trial
    Link to MuleSoft Twitter profile Link to MuleSoft Linkedin profile Link to MuleSoft Facebook page Link to MuleSoft Instagram profile Link to MuleSoft Videos platform Link to MuleSoft Twitch profile

    © Copyright 2023 Salesforce, Inc. All rights reserved.

    MuleSoft Blog MuleSoft Blog
    • Automation
    • Learn APIs
    • Integration strategy
    • Dev guides
    • News
    • Series
    Home > Articles by: Brandon Cohan

    Brandon Cohan

    Head of Advisory Services, North America West & North at MuleSoft.
    Business

    4 factors to measure and enhance innovation with modern enterprise integration

    Let’s start with some facts:  (more…)
    Brandon Cohan
    15 mins read | July 19, 2021
    Business

    How modern integration drives faster time-to-market

    In my first post of this blog series, I set the stage for why every business leader should care about integration. From a business
    Brandon Cohan
    11 mins read | May 5, 2021
    Business

    Why business leaders should care about integration

    The “integration apathy” problem I meet with IT leaders regularly. We talk about everything from digital trends to transformation objectives to what’s happening behind
    Brandon Cohan
    8 mins read | April 28, 2021
    IT management

    How integration can future-proof IT for disruption

    What do manufacturing companies, healthcare providers, and fast food retailers have in common? They all need to access data to deliver on mission-critical and
    Brandon Cohan
    8 mins read | April 15, 2020
    Digital transformation

    Maximizing the value of integration and APIs with Anypoint Platform

    After working with thousands of enterprise customers around the world, MuleSoft has learned that API-led connectivity brings major benefits to organizations, like increased speed,
    Brandon Cohan
    12 mins read | November 7, 2019
    API strategy

    Forrester TEI Report: For every $1 spent with MuleSoft, you get back $5.45 in return

    If you’re a frequent reader of our blog, you likely have seen posts about the value of integration and the powerful business outcomes that
    Brandon Cohan
    7 mins read | September 25, 2019
    Integration strategy

    How a multinational software provider saves millions of dollars per year with reusable integration assets

    In my first blog post of this 3-part series, I introduced the concept of reuse and return on integration assets (ROIA). In the second
    Brandon Cohan
    7 mins read | September 23, 2019
    calculating-value-of-integration
    Integration strategy

    Calculating the value of API-led integration

    As our recently published whitepaper, “How to articulate the value of integration,” reveals, “integration has become a key determinant of who leads and who
    Brandon Cohan
    5 mins read | August 14, 2019
    return-integration assets-ROIA
    API strategy

    What is your return on integration assets (ROIA)?

    In part one of this blog series, I introduced the different ways reusable integration assets can be valuable. Here I’ll provide a simple framework
    Brandon Cohan
    4 mins read | August 6, 2019
    What is reuse
    API strategy

    What is reuse? Understanding return on integration assets (ROIA)

    The CIO’s role is becoming more business-focused. As such, CIOs need to think more in terms of dollars and tangible business impact than ever
    Brandon Cohan
    8 mins read | July 18, 2019

    Newsletter

    Get the latest news delivered to your inbox

    Subscribe

    Report

    Choose a Gartner Leader in API management and iPaaS
    Download report   
    Also of Interest
    • eCOM (Asia) Limited
    • MuleSoft CONNECT 2019 finishes North American leg in Chicago and New York
    • Compasso Uol

    mainfooter

    • Products
      • Anypoint Platform
      • MuleSoft Composer
      • MuleSoft RPA
      • Start a free trial
      • Download Studio
    • Solutions
      • API management
      • Integration
      • Automation
      • See all solutions
    • Services
      • Training
      • Certification
      • MuleSoft Catalyst
      • Business Value Services
    • Support
      • Help Center
      • Community
      • Tutorials
      • Documentation
      • Quick start guides
      • Ask an expert
    • Resources
      • Webinars
      • Demos
      • Videos
      • Analyst reports
      • eBooks
      • Whitepapers
      • Infographics
      • Articles
      • Blog
    • Explore more
      • Contact sales
      • Partners
      • Customer stories
      • Events
      • News
      • Careers
    © Copyright 2023 Salesforce, Inc. All rights reserved. Privacy Privacy Shield Terms

    Your Privacy Choices
    Link to MuleSoft Linkedin profile Link to MuleSoft Twitter profile Link to MuleSoft Instagram profile Link to MuleSoft Facebook profile Link to MuleSoft Videos platform Link to MuleSoft Twitch profile

    Subscribe and get notified each time a new episode is published

    You have been redirected

    You have been redirected to this page because Servicetrace has been acquired by MuleSoft. Click here to learn more.