As the number of mobile users grows to almost 5 billion in 2019, companies are under immense pressure to deliver engaging and secure apps, and not just for consumers. Mobile apps have become an essential tool to unlock employee innovation and productivity. And key to providing the experiences that customers and employees expect is the ability to access data, systems, and processes in an elegant, user-friendly design.

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Maturity leads to more systems and complex business processes, so how can a company maintain the agility necessary to meet customer expectations? The answer lies in taking a strategic approach to business automation, a new frontier in digital transformation.

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The pace of change in customers’ expectations in an always-on, always-connected world has never been higher.

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These days, the entire shopper journey — from awareness and acquisition to transaction and service — has been completely disrupted.

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