As the COVID-19 pandemic changes consumer behaviour and puts increasing pressure on traditional business models digital transformation has never been more important. But to reap the benefits, organisations must seamlessly integrate applications, data, and devices. This requires an organisation-wide API integration strategy.
In the financial services sector, digital transformation provides vast opportunity for innovative companies to use an API-led strategy to build consumer and merchant networks that will drive economic development across ASEAN.
Businesses of all industries and sizes can understand the growing importance of a single, unified customer view. Financial institutions in particular are realizing the advantages of an aggregated representation of customers’ personal data and behavior such as previous interactions, history, purchases, etc. to better serve their customers.
As mentioned in my first post in this blog series, one of the 10 largest banks in the world found itself burdened with a complex, tightly coupled technology environment, leading to operational inefficiencies, a risk of missing out on new sources of revenue, and losing market share to its competitors.
The influence of rapidly-evolving macro-economic conditions and regulatory changes, especially following the 2008 financial crisis, have always kept the financial services industry on its toes. However, few could have foreseen the impact created by the waves of new fintech startups that have surged into the market in recent years. The charge is being led by innovative new entrants, such as Atom Bank, TransferWise and Sonovate, which are finding success in using new technologies to deliver traditional financial services in ways that revolutionise the customer experience.
Today, a company can spring up in a matter of weeks. Perhaps a new idea is planted overnight during a hackathon and germinated in a garage over a couple of weeks using unlimited cloud computing power, free developer tools and open APIs. Then, the startup might get watered by incubators and accelerators like Idealab and Y Combinator, helping to direct the young company toward the sunlight while sprinkling it with occasional funding to grow its products and team.
MuleSoft provides the most widely used integration platform for connecting any application, data source or API, whether in the cloud or on-premises. With Anypoint Platform®, MuleSoft delivers a complete integration experience built on proven open source technology, eliminating the pain and cost of point-to-point integration. Anypoint Platform includes CloudHub™ iPaaS, Mule ESB™, and a unified solution for API management™, design and publishing.