Organizing API ecosystems to drive better customer experiences

Organize API economy

In 1989, when Jan Carlzon, the now former CEO of Scandinavian Airlines (SAS), published his book Moments of Truth, he posited that a customer’s journey with any organization involves an untold number of seminal moments, each of which possesses the power to make or break that company’s future with that customer. Yet, somehow, long after his book was published, if you ask anyone who regularly travels by air about their experiences,

A path to leadership buy-in for your efforts to change the IT status quo

Digital transformation blueprint

The fiscal year is ending and once again, your efforts to get modernization improvements funded haven’t planned out. You know that this lack of funding won’t stop any of your partners from decrying the competency or effort of IT.

A practical guide to winning in the API economy

API economy

When an organization uses APIs to build new products, new business channels, and new business models in ways that ultimately produce new revenue or other measurable value, that organization is often said to be “monetizing its APIs.”

How digital is your business?

How digital is your business

Strategic digital transformation requires a mature integration capability and a network of connected applications.

6 reasons you don’t want to miss MuleSoft Summit London

MuleSoft Summit London

MuleSoft Summit is returning to London on Tuesday, 13th of November at the ExCel Centre.  The one-day event will provide hands-on sessions focused on driving digital transformation and innovation for CIOs, IT leaders, architects, and developers.

3 steps to unlock connected customer experiences in insurance

customer experience insurance

The insurance industry is operating in an age of radical disruption. Traditional insurers are no longer safe, with insurtechs challenging incumbents to rethink their business and operating models. 

Top 5 digital transformation stories at Dreamforce 2018

digital transformation mulesoft dreamforce

San Francisco was full of energy during Dreamforce 2018 as over 170,000 registered attendees poured into the city for the second largest software conference in the world. Digital transformation, specifically building connected customer experiences, was a key theme at the conference and integration is a key part of delivering that experience. For four days, attendees explored the strategic value of integration through MuleSoft’s Integration Keynote and over 60 breakout sessions.

Digital agility: How CIOs can drive real collaboration

January 23 2018

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cio digital agility

Companies are eager to capitalize on the efficiencies, insights and deeper consumer connections that digital approaches offer. But the difference between merely adopting new technologies and real digital transformation is not always apparent.

CIOs are at the forefront of securing buy-in for meaningful digital investment, making clever technology choices that mitigate risk, support business goals, and foster collaboration to ensure digital solutions are integrated effectively.

SaaStr Podcast: How companies can unbundle to drive revenue

January 22 2018

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saastr ross mason

The tech climate is rapidly changing and putting increasing pressure on businesses to move faster. However, in recent years, we’ve seen digital transformation hindered by a misalignment between business and technology leaders. This has had a severe impact on the speed at which businesses can deliver products and services.

Last week, I spoke with Harry Stebbings on the Official SaaStr Podcast about this topic (and more!). Check out the episode here or below.

Why CIOs must look beyond mobile and embrace all digital channels

December 7 2017

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beyond mobile

Businesses today are going through radical digital transformation in an attempt to create better customer experiences. From mobile to Facebook Messenger to connected home devices, customers today engage with businesses through a variety of digital channels. A single consumer, for example, can have over 900 digital interactions when purchasing a car.