In 1989, when Jan Carlzon, the now former CEO of Scandinavian Airlines (SAS), published his book Moments of Truth, he posited that a customer’s journey with any organization involves an untold number of seminal moments, each of which possesses the power to make or break that company’s future with that customer. Yet, somehow, long after his book was published, if you ask anyone who regularly travels by air about their experiences,
The fiscal year is ending and once again, your efforts to get modernization improvements funded haven’t planned out. You know that this lack of funding won’t stop any of your partners from decrying the competency or effort of IT.
When an organization uses APIs to build new products, new business channels, and new business models in ways that ultimately produce new revenue or other measurable value, that organization is often said to be “monetizing its APIs.”
Strategic digital transformation requires a mature integration capability and a network of connected applications.
MuleSoft Summit is returning to London on Tuesday, 13th of November at the ExCel Centre. The one-day event will provide hands-on sessions focused on driving digital transformation and innovation for CIOs, IT leaders, architects, and developers.
The insurance industry is operating in an age of radical disruption. Traditional insurers are no longer safe, with insurtechs challenging incumbents to rethink their business and operating models.
San Francisco was full of energy during Dreamforce 2018 as over 170,000 registered attendees poured into the city for the second largest software conference in the world. Digital transformation, specifically building connected customer experiences, was a key theme at the conference and integration is a key part of delivering that experience. For four days, attendees explored the strategic value of integration through MuleSoft’s Integration Keynote and over 60 breakout sessions.
Companies are eager to capitalize on the efficiencies, insights and deeper consumer connections that digital approaches offer. But the difference between merely adopting new technologies and real digital transformation is not always apparent.
CIOs are at the forefront of securing buy-in for meaningful digital investment, making clever technology choices that mitigate risk, support business goals, and foster collaboration to ensure digital solutions are integrated effectively.
The tech climate is rapidly changing and putting increasing pressure on businesses to move faster. However, in recent years, we’ve seen digital transformation hindered by a misalignment between business and technology leaders. This has had a severe impact on the speed at which businesses can deliver products and services.
Last week, I spoke with Harry Stebbings on the Official SaaStr Podcast about this topic (and more!). Check out the episode here or below.
Businesses today are going through radical digital transformation in an attempt to create better customer experiences. From mobile to Facebook Messenger to connected home devices, customers today engage with businesses through a variety of digital channels. A single consumer, for example, can have over 900 digital interactions when purchasing a car.
