Don’t miss MuleSoft at Connections 2019

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MuleSoft at Salesforce Connections ‘19 – get ready to transform your business and build direct relationships with your consumers.

Meet a Muley: Chloe Fryar, Field Marketing Manager

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I am the Field Marketing Manager for Asia Pacific and I am responsible for driving demand generation in the region. My role is extremely diverse and ranges from connecting markets to our brand to engaging our sales and channel teams with customers and prospects in the region. This means that I get to work cross-functionally across MuleSoft!

APIs and the explosion of marketing technology for marketers

October 6 2016

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Marketing Technology

Traditionally, “Application Program Interface (API)” was a term known mostly within the developer community. Also, it would be rare to hear about a marketer or a financial analyst “working with APIs.” However, as technology continues to evolve, there are more data and ways to measure data. A particularly interesting topic – marketing technology – came across my mind, and after some research, I’ve noticed marketers were actually the largest consumers of APIs.

Connect Marketo to anything

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Marketo’s out-of-the-box, bi-directional integration with Salesforce.com keeps both Marketo and Salesforce in sync all day, every day – providing marketing and sales teams with the power to drive more revenue for your company. The Marketo Marketing & Lead Management solution is available for download from the Salesforce AppExchange.

But what if you need a custom solution? What if your organization uses of multiple Salesforce and Marketo instances?

[Podcast] How to Integrate Buyer Data – The 500 Billion Dollar Question

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Overcoming challenges with integration is no easy feat. Data driven by SaaS, Cloud Computing and Mobility results in an abundance of customer information. The challenge no longer lies in obtaining buyer information, but in integrating all of the data endpoints.

Integration across disparate systems is crucial to better understand customers, observe behavior, analyze data and create the optimal customer experience. However, not all marketing tools are designed to communicate with others.