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    Home > single customer view

    single customer view

    Business

    How to build a customer-centric organization

    Being customer-centric means that you have a solid reputation along with the trust and loyalty of your customer. The probability of positive word of
    David Guest
    8 mins read | February 8, 2021
    Salesforce integration

    How to prepare for a surge in holiday customer service calls

    This holiday season will be unlike any we’ve ever experienced. Despite the uncertainty of whether consumers will spend money during this holiday season, consumers
    Paty Riquelme
    8 mins read | December 10, 2020
    single view of customer
    Business

    How a global bank created a single view of its customers in 3 months

    Businesses of all industries and sizes can understand the growing importance of a single, unified customer view. Financial institutions in particular are realizing the
    Angie Campos
    5 mins read | September 12, 2019
    global bank concept
    Business

    Building a unified banking platform — an architecture overhaul with MuleSoft

    With the world becoming increasingly digital and customer preferences radically changing, one global top-tier bank found itself handicapped by its complex technology landscape.  (more…)
    Angie Campos
    6 mins read | July 12, 2019
    connected-customer
    API-led connectivity

    Using APIs to build a single view of customers

    The pace of change in customers’ expectations in an always-on, always-connected world has never been higher. (more…)
    John Withers
    14 mins read | November 14, 2018
    360 degree customer view
    Business

    Why organizations struggle to build a 360-degree customer view

    Imagine that retailers, banks, and hospitals can access all data about their customers through a single interface––the data might include the last product a
    Ruba Aleryani
    6 mins read | March 20, 2018

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