This year’s National Retail Federation (NRF) Conference made it clear that retailers must continue to focus investment on delivering seamless, omnichannel experiences for customers while simultaneously improving operational efficiencies. Some major takeaways from this year’s NRF conference were that retailers need to implement technologies that reduce in-store friction, and must seek out ways to merge eCommerce technology with in-store experience. Here are four takeaways from the conference that can help retail stores.
Dreamforce — wow — what a week! Whether you experienced the magic in person, joined the millions of online attendees, or didn’t have a chance to tune in this year — we’ve got you covered with a recap of the 10 top moments at Dreamforce ‘19.
According to the Connectivity Benchmark Report, nearly every CIO is actively involved in digital transformation projects. It’s a top priority for business leaders, which is why it is a key theme at this year’s Dreamforce conference where there will be more than 1,000 sessions.
Here are the top seven sessions every business leader attending Dreamforce to learn:
Dreamforce is just a few days away! MuleSoft and Salesforce have been hard at work to make this the best year ever for our attendees. Whether this is your first year at Dreamforce or your 10th, you’ll need to know what to expect as you make your way to the Bay!
Here are 10 insider tips for making the most out of your four days of Dreamforce.
eCommerce is more than setting up a website — it’s building a strong digital platform to integrate critical commerce data and processes spanning across your ERP, OMS, POS, and other core systems. With MuleSoft and Commerce Cloud, companies can create the foundation for headlesscommerce by unlocking real-time inventory and product catalog information from any external system.
As customers demand more personalization across buying journeys, top sales teams increasingly rely on a 360-degree customer view. In fact, high-performing sales teams are twice as likely to have integrated systems in place. MuleSoft enables a connected selling experience by integrating third-party systems with Sales Cloud — rapidly surfacing customer and order information from ERP and legacy systems. By unlocking the back office with MuleSoft, customers have seen 26% increased sales productivity and three times faster order provisioning.
CRMs and marketing automation tools are, without a doubt, critical to running revenue operations for businesses. Revenue leaders must do more than just execute, they need to define a go-to-market strategy that will drive the business toward its short- and long-term revenue goals.
Create a connected service experience with a single view of your customer
Did you know that 69% of service leaders say a single customer view provides more cross-sell and upsell opportunities? That’s right — customer service can help generate revenue! Yet, for most companies, customer data is spread across various legacy systems. It’s why many service agents spend more time searching for data than serving customers. MuleSoft and Service Cloud eliminates swivel chair service processes and automates manual service processes by unifying your system data into a single console,
MuleSoft provides the most widely used integration platform for connecting any application, data source or API, whether in the cloud or on-premises. With Anypoint Platform®, MuleSoft delivers a complete integration experience built on proven open source technology, eliminating the pain and cost of point-to-point integration. Anypoint Platform includes CloudHub™ iPaaS, Mule ESB™, and a unified solution for API management™, design and publishing.