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In today’s all-digital world, our customers expect consistent, connected, and personalized experiences. Nearly 60% of customer interactions became digital when the pandemic hit, nearly double from the year prior. And although things are turning to some sort of normalcy, digital is the new normal.

At the center of this all-digital world is customer data. Data, wherever it lives, is the lifeblood of most organizations. It’s not as simple as connecting data sources — it’s also about connecting the systems, applications, and people to bring these experiences to life.

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This is where MuleSoft comes in. MuleSoft integrates all of your data, systems, apps, and people — where ever they are. Here are four sessions from Dreamforce 2021 that highlighted how to build a truly connected business with the power of MuleSoft and Salesforce:

#1 Integrate everything, automate anything with MuleSoft

In this MuleSoft product keynote — we share a special preview of MuleSoft’s roadmap to see how admins, devs, and architects can seamlessly integrate apps, automate processes, and harness the power of APIs. Our star-studded speaker line-up includes Shaun Clowes, SVP of Product at MuleSoft and Brad Ringer, Principal System Engineer from AT&T. Learn how we’ve been building the only unified platform that combines the power of integration, API management, and automation so customers, employees, and partners everywhere can benefit from amazing new digital-first experiences.

#2 MuleSoft: Create integrated Customer 360 experiences

Our Customer 360 Keynote dives into the power of MuleSoft and how it empowers Trailblazers to create truly connected experiences across the Salesforce ecosystem with products like Slack, Sales Cloud, Tableau, Platform, and much more. In this session — led by Rita Jackson, Interim CMO of MuleSoft and Liam Doyle, SVP of Product at MuleSoft, viewers will learn how MuleSoft can connect the data, systems, apps, and people across your business and beyond. This enables businesses to deliver the connected experience our customers demand in this all-digital world.

#3 Fast and easy integration with MuleSoft Composer for Salesforce

Creating connected and automated experiences has never been easier with MuleSoft Composer for Salesforce. In this session, we talk all about MuleSoft Composer, the fastest and easiest way to connect your apps and data to Salesforce using clicks, not code. Learn how business users can harness the power of MuleSoft’s Anypoint Platform from within Salesforce — with a user experience that is simple, intuitive, and equally feature-packed! Building integrated workflows, automating business processes, and orchestrating multi-system tasks has never been easier.

#4 All things data at Dreamforce with MuleSoft and Tableau

Explore an entirely new data-centric channel on Salesforce+ featuring sessions from both MuleSoft and Tableau. Each of these eight sessions is action-packed with insights on how to build a data-driven business, leverage powerful BI and AI, and harness the tools offered by MuleSoft and Tableau. Learn how data is at the center of every digital transformation and how to utilize data across your entire business, make sense of it, and ultimately act upon it.