Meet a Muley: Chloe Fryar, Field Marketing Manager

I am the Field Marketing Manager for Asia Pacific and I am responsible for driving demand generation in the region. My role is extremely diverse and ranges from connecting markets to our brand to engaging our sales and channel teams with customers and prospects in the region. This means that I get to work cross-functionally […]

APIs and the explosion of marketing technology for marketers

Traditionally, “Application Program Interface (API)” was a term known mostly within the developer community. Also, it would be rare to hear about a marketer or a financial analyst “working with APIs.” However, as technology continues to evolve, there are more data and ways to measure data. A particularly interesting topic – marketing technology – came […]

How to Create a Robust AI Strategy for Your Organization 

Businesses everywhere seem to be embracing AI to drive innovation. But along with opportunities to innovate, AI also presents risks that can cause significant harm if they are uncontrolled. To accelerate value realization, mitigate risk, and manage AI expansion, organizations of all sizes must establish a robust AI strategy and governance framework.  We will outline […]

Embracing the Agentic Shift: Unveiling the Agentic Enterprise Maturity Model

Technology is reshaping the business landscape with every next technological evolution. AI agents are rapidly emerging, driving the most significant technical revolution of a generation. While agentic technology holds immense potential, it’s still in its early stages, leaving many businesses overwhelmed. At the board level, leaders face mounting pressure to adopt AI to drive efficiency […]

How Salesforce Uses Agentforce to Document MuleSoft APIs

APIs are the backbone of seamless communication and data exchange between diverse software applications. But creating and maintaining comprehensive API documentation in MuleSoft Anypoint Exchange can be a time-consuming and labor-intensive task for developers. This is where Agentforce can revolutionize the process by automating the generation of API documentation.  Agentforce overview  Agentforce is the next-gen […]

Unlocking the Full Potential of Data Cloud With MuleSoft

Did you know that integrating MuleSoft with Data Cloud can unlock actionable insights across your business? By combining these powerful tools, you can extend Data Cloud’s out-of-the-box connectivity, maximize its impact, and fuel your Agentforce Agents with the knowledge needed to deliver exceptional employee and customer experiences. In this blog, we’ll explore how MuleSoft enhances […]