In the midst of a top 10 global bank’s central IT transformation with MuleSoft, it began to realize the benefits of an application network. This blog will cover how the bank developed a strategic approach to expand its network, launching a new initiative to integrate multiple instances of Salesforce Marketing Cloud and Sales Cloud to drive new business.
Businesses of all industries and sizes can understand the growing importance of a single, unified customer view. Financial institutions in particular are realizing the advantages of an aggregated representation of customers’ personal data and behavior such as previous interactions, history, purchases, etc. to better serve their customers.
One top 10 global bank’s efforts to improve its IT operations was quickly coming to fruition; following the success of applying API-led connectivity to mortgage lending, its IT team embarked on another project to unify collections and recovery experiences.
Since our Anypoint Platform October 2018 release, you’ve likely heard us talking a lot about the application network graph. We have continued to build on this foundational release and increasingly the application network graph is driving intelligence across Anypoint Platform.
Many businesses today are trying to augment and improve their customer, partner, and employee experiences by leveraging artificial intelligence and bots, yet grapple with the issue of cybersecurity. We’ve all heard of the numerous accounts of cybercriminals taking advantage of chat APIs, social network application vulnerabilities, and increasingly sophisticated phishing campaigns. However, the majority of cybersecurity hacks are still accomplished in a rather old-fashioned manner — through the use of stolen credentials.
With the world becoming increasingly digital and customer preferences radically changing, one global top-tier bank found itself handicapped by its complex technology landscape.
As I mentioned in my previous blog post, it seems that delivering real digital government services are being held back for two principal reasons: firstly, the inertia caused by legacy IT systems (the solution to be covered in my next post!), and, secondly, a lack of confidence in their own ability to provide a secure service, be it a concern for data breaches or lack of service (remember the Australian Census problems).
Last month marked the one-year anniversary of when we announced our acquisition by Salesforce. Prior to the acquisition, we were a publicly traded company that reported a $296.5 million year, growing at 58%. The future was bright for MuleSoft as we pursued our vision for delivering application networks to help organizations increase the clock speed of their businesses.
Anypoint Visualizer is a graphical visualization that provides a high-level view of your application network. It automatically organizes APIs, Mule applications, and third-party systems into a comprehensive view of how they are connected. The data displayed is dynamically updated based on real-time traffic and does not require any prior configuration.
As discussed in my previous blog post, the notion of the OODA loop is foundational for many of today’s common agile, LEAN and DevOps methods. But given we typically talk about it in a systems context, it’s important to examine the core motivations for enterprises becoming more responsive to changes in their environment.
