How retailers use APIs to reinvent shopping

retail apis

The retail industry is undergoing a massive change due to technology. In Asia, online retailers are flourishing because of their ability to target consumers anytime, anywhere, and across international borders. However, many traditional retailers are struggling as a result, finding it difficult to bring consumers into physical stores.

The power of connectivity in retail

Retailers have long understood that ‘knowing the customer’ is crucial for maintaining loyalty and standing apart from the competition. Today, in the age of Amazon, it’s more critical than ever for retailers to access and leverage data to transform the customer experience.

Why retailers must embrace the ‘Integration of Things’

ECommerce is thriving in the UK. According to IMRG, £133 billion was spent online in 2016—a number expected to increase by 14 percent this year largely due to sales made on smartphones. As a result, traditional retailers need to meet changing consumer expectations and stay competitive by offering true omnichannel experiences.

Critical to offering customers seamless omnichannel experiences is a careful orchestration of digital technologies, largely explaining why 69 percent of global retailers plan to increase digital transformation investments this year.

Demo: Introducing Catalyst Accelerator for Retail

catalyst accelerator for retail

We’re excited to announce the release of our new Catalyst Accelerator for Retail, which illustrates API development best practices for retail-specific use cases. It provides developers with access to source code, API portals, and web experiences that are designed to showcase an application network for the following use-cases:

How APIs Can Create Delightful Shopping Experiences

Comparing prices online

Making inventory and location data available to online and mobile consumers can ensure they can buy what they want, when and where they want.

In the pre-smartphone world, malls were a meeting and hangout place for teenagers. The co-location of teenagers, parents, and stores was a major advantage for traditional retailers looking to drive demand and sales in their customers’ natural social scenes.

However, in today’s post-smartphone world, social scenes have expanded to social networking services like Facebook and Snapchat—contributing largely to the decline of the mall.