CIO perspective: We all recognize the importance of data to the customer experience, so why can’t we get it right?
I began my career in retail technology in 1992, a few years before Amazon began selling books online and would, as we all know,
These days, the entire shopper journey --- from awareness and acquisition to transaction and service --- has been completely disrupted. (more…)
It is a common misconception that omnichannel is a matter of connecting system A to system B to create a new mobile app or
ECommerce is thriving in the UK. According to IMRG, £133 billion was spent online in 2016—a number expected to increase by 14 percent this