Key NRF 2019 takeaway: the need for retail’s new platform-based business model

MuleSoft at NRF 2019

Last week’s NRF show made the digital imperative for retailers loud and clear – from analytics, AI, IoT, and chatbot demos to even the occasional robot, attendees were presented with the promises and perks of next-gen retail technology.

The Future of the Online Retail Industry

woman shopping

As online retail grows and more shoppers move to the web, retailers will face a series of challenges. How can they best prepare for the successful future of the online retail industry?

The online retail industry has witnessed significant growth over the last several decades. According to data from the U.S. Department of Commerce, online retail accounted for $136.6 billion in sales in 2007. By 2015 the number of sales online more than doubled and surpassed $340 billion.

How APIs Can Create Delightful Shopping Experiences

Comparing prices online

Making inventory and location data available to online and mobile consumers can ensure they can buy what they want, when and where they want.

In the pre-smartphone world, malls were a meeting and hangout place for teenagers. The co-location of teenagers, parents, and stores was a major advantage for traditional retailers looking to drive demand and sales in their customers’ natural social scenes.

However, in today’s post-smartphone world, social scenes have expanded to social networking services like Facebook and Snapchat—contributing largely to the decline of the mall.