How C&A increased eCommerce reach by 122% with MuleSoft
C&A doubled its eCommerce reach by 122% and expanded from nine to 20 countries with MuleSoft. Here’s how.
CIO perspective: We all recognize the importance of data to the customer experience, so why can’t we get it right?
I began my career in retail technology in 1992, a few years before Amazon began selling books online and would, as we all know, go on to forever redefine retail and consumer behavior. In all that time, data about customers, inventory, service, and marketing simmered below the surface of retail organizations — never rising to the level of prioritization that would have empowered us to leverage it to full effect.
How to build seamless omnichannel experiences with MuleSoft
These days, the entire shopper journey — from awareness and acquisition to transaction and service — has been completely disrupted.
How retailers use APIs to reinvent shopping
The retail industry is undergoing a massive change due to technology. In Asia, online retailers are flourishing because of their ability to target consumers anytime, anywhere, and across international borders. However, many traditional retailers are struggling as a result, finding it difficult to bring consumers into physical stores.
The power of connectivity in retail
Retailers have long understood that ‘knowing the customer’ is crucial for maintaining loyalty and standing apart from the competition. Today, in the age of Amazon, it’s more critical than ever for retailers to access and leverage data to transform the customer experience.
3 key factors to developing Your omnichannel strategy
It is a common misconception that omnichannel is a matter of connecting system A to system B to create a new mobile app or bring the latest channel online. Today, omnichannel is about becoming channel-agnostic. And if there is one thing the last decade has taught us, it is that new channels and new ways of interacting with consumers emerge rapidly.
The future of digital retail
The retail landscape is becoming increasingly competitive, with Amazon repeatedly disrupting the industry. It can seem like the retail industry is in crisis; what is actually happening, though, is that the retail industry is undergoing some profound changes and most retailers are treading water.
Why retailers must embrace the ‘Integration of Things’
ECommerce is thriving in the UK. According to IMRG, £133 billion was spent online in 2016—a number expected to increase by 14 percent this year largely due to sales made on smartphones. As a result, traditional retailers need to meet changing consumer expectations and stay competitive by offering true omnichannel experiences.
Critical to offering customers seamless omnichannel experiences is a careful orchestration of digital technologies, largely explaining why 69 percent of global retailers plan to increase digital transformation investments this year.
Retail supply chains in the age of Amazon
Have you ever thought about what goes on behind the scenes when you buy something in a store or online? How was the product designed, built, packaged, shipped, and delivered to the point of purchase?
Why APIs are key to omnichannel retailing
Digital technology has transformed the retail industry over the past decade. The rise of eCommerce is at the centre of these changes, presenting both a major opportunity and a threat for retailers. Retailers of all shapes and sizes now require an online presence to be successful, whether the retailer is a major high-street chain running a flagship eCommerce site or a small boutique hosting its store on an Amazon micro-site. With the internet effectively flattening the retail marketplace,