Four key takeaways from NRF 2020

This year’s National Retail Federation (NRF) Conference made it clear that retailers must continue to focus investment on delivering seamless, omnichannel experiences for customers while simultaneously improving operational efficiencies. Some major takeaways from this year’s NRF conference were that retailers need to implement technologies that reduce in-store friction, and must seek out ways to merge eCommerce technology with in-store experience. Here are four takeaways from the conference that can help retail stores.

NRF 2020: Learn about headless commerce with MuleSoft and Commerce Cloud

Consumers who use multiple channels to shop spend 9% more when they come into the store. In fact, 73% of today’s consumers use more than four channels to complete their shopping journey. But how can retailers create and deliver a consistent brand experience across all channels when an average commerce transaction crosses over 39 different systems? One approach is headless commerce with APIs — the decoupling of front and back-end commerce systems,

Why digital retail is like online dating

When it comes to online dating, it’s all about how you present yourself. Your profile needs to speak to who you are and send the right signals to help the dating site match you with someone compatible. Having an appealing online profile applies to digital dating, but digital retail as well. 

Retail brands need to make sure their digital presence is matching their customer’s wants and needs — in order to have a successful relationship with their customers.

EDI with an API-led approach

retail API-led connectivity

When EDI first came into use, supply chains were simpler, with a limited number of suppliers. Now, thanks to globalization and specialized manufacturing, there might be hundreds of suppliers in a supply chain. And, as prices change, businesses move overseas, and market conditions evolve, these suppliers change as well. 

Top 5 retail tech trends

retail technology concept

Discover the top five insights realized by IT leaders in retail as they undergo digital transformation.

How C&A increased eCommerce reach by 122% with MuleSoft

eCommerce case study

C&A doubled its eCommerce reach by 122% and expanded from nine to 20 countries with MuleSoft. Here’s how.

CIO perspective: We all recognize the importance of data to the customer experience, so why can’t we get it right?

December 12 2018

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CIO perspective data management

I began my career in retail technology in 1992, a few years before Amazon began selling books online and would, as we all know, go on to forever redefine retail and consumer behavior. In all that time, data about customers, inventory, service, and marketing simmered below the surface of retail organizations — never rising to the level of prioritization that would have empowered us to leverage it to full effect.

How to build seamless omnichannel experiences with MuleSoft

Omnichannel architecture

These days, the entire shopper journey — from awareness and acquisition to transaction and service — has been completely disrupted.

How retailers use APIs to reinvent shopping

retail apis

The retail industry is undergoing a massive change due to technology. In Asia, online retailers are flourishing because of their ability to target consumers anytime, anywhere, and across international borders. However, many traditional retailers are struggling as a result, finding it difficult to bring consumers into physical stores.

The power of connectivity in retail

Retailers have long understood that ‘knowing the customer’ is crucial for maintaining loyalty and standing apart from the competition. Today, in the age of Amazon, it’s more critical than ever for retailers to access and leverage data to transform the customer experience.