retail

One of the most apparent impacts of the COVID-19 pandemic is how it has irrevocably altered the retail landscape. While shifting consumer preferences were

COVID-19 dramatically changed the way people shop and purchase consumer goods. It seems like every article about the retail industry since the start of

Delivering a personalized customer experience has never been more important, especially with the rise of digital commerce. Consumers are in the driver's seat when

The growth of digital commerce and omnichannel interactions have forced retailers to further invest in digital transformation to meet the evolving expectations of their

In a recent article about a major retailer’s struggles to balance Amazon-grade competitive pressure to digitally transform against the livelihoods of its in-store customer

The launch of the UK’s first Amazon Fresh stores last month caught a lot of attention, with long queues building up outside and the

This holiday season will be unlike any we’ve ever experienced. Despite the uncertainty of whether consumers will spend money during this holiday season, consumers

I’m more loyal to retailers when I feel like I have a direct connection, and I’m not alone: 84% of consumers say that being

Using physical stores to support digital shopper traffic might seem counterintuitive, but monthly rental fees are a sunk cost and inventory is already sitting

In our previous blog, we explored how our latest update to MuleSoft Accelerator for Salesforce Commerce Cloud, a prebuilt integration solution consisting of integration