The Real ROI of Marketing + Sales Alignment = Return on Integration

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Lack of Connectivity Limits Marketing and Sales Engagement with Customers

As more companies adopt SaaS sales and marketing applications, SaaS providers are under the gun to create and offer functionality that supports the business process and automation requirements of these individual and sometimes silo teams.  In any given organization, sales and marketing use upwards of 10 – 15 applications to engage, onboard and maintain customer interactions.  Believe it or not,

SaaS vendors and Corporate IT, a new detente?

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SaaS Integration WebinarSaaS Integration Webinar

In 2013,  SaaS, Mobile and Big Data (the ‘Big 3’) have moved on from visionary ideas well into disruptive realities impacting IT.  IT is no longer in denial, as they were for much of the last decade, and in fact are “leaning in” on all fronts.  According to CIO Magazine’s 2013 CIO survey, more IT organizations are focusing on building better relationships with the lines of business,

3 Steps to Expand Your Market Opportunity through SaaS Integration

February 21 2013

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In a recent study, MuleSoft partnered with THINKstrategies to quantify the impact integration has had on SaaS providers ability to acquire and support new customers in a growing competitive cloud landscape. View an infographic of the key findings or  download the report.

For those Executives that would like to investigate if connecting to a third party application could help them grow their business, we’ve outlined a 3 step process to help quantify the opportunity.