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      For Business Teams MuleSoft Composer Connect apps and data instantly
      Read the Gartner Magic Quadrant report

      Gartner Magic Quadrant Leader

      See why Gartner named MuleSoft as a Leader in both Full Life Cycle API Management and iPaaS
      Read reports
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      Featured Integration Salesforce Power connected experiences with Salesforce integration SAP Unlock SAP and connect your IT landscape AWS Get the most out of AWS with integration and APIs
      By Industry Financial services Government Healthcare and life sciences Higher education Insurance Manufacturing Media and telecom Retail and consumer goods
      By Initiative Automation eCommerce Legacy system modernization Mobile Move to the cloud Omnichannel SaaS integrations Single view of customer
      See all solutions
      Unleash the power of Salesforce Customer 360 through integration

      Unleash the power of Salesforce Customer 360 through integration

      Integrate Salesforce Customer 360 to digitally transform your business
      Read more
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    Home > customer experience

    customer experience

    API strategy

    How to build connected customer experiences across the retail value chain

    The growth of digital commerce and omnichannel interactions have forced retailers to further invest in digital transformation to meet the evolving expectations of their
    Amber Aragon
    6 mins read | May 27, 2021
    Business

    Why connected experiences are needed to transform senior care systems

    Senior, or aged care, systems around the globe are struggling to provide higher quality care for one of society’s most vulnerable yet often overlooked
    Marc Caltabiano
    7 mins read | April 29, 2021
    Business

    How are organizations managing growing digital demands around the world?

    The last year has seen the demand for digital services skyrocket, causing digitization efforts to ramp up across the globe. In fact, in our
    Paul Crerand
    7 mins read | April 27, 2021
    Business

    What is a “smart enterprise”?

    The legendary football coach Nick Saban has seen tremendous success on the NCAA football scene. His teams have dominated the highest levels of the
    Joel Davenport
    11 mins read | April 5, 2021
    APIs Unplugged

    How to treat developers as customers with Gail Frederick

    In this episode, Matt and Mike talk with Salesforce's SVP of Engineering for Developer Experience about learning to interact with developers as if they
    Matt McLarty & Mike Amundsen
    11 mins read | February 11, 2021
    Business

    How to build a customer-centric organization

    Being customer-centric means that you have a solid reputation along with the trust and loyalty of your customer. The probability of positive word of
    David Guest
    8 mins read | February 8, 2021
    Business

    How TAB Bank unlocked its core banking platforms to transform the customer experience

    Foundation for success  Given the current disruptions in the banking industry, delivering truly personalized experiences requires incumbents to transform their digital strategy. TAB Bank,
    Abigail Kelly
    9 mins read | January 28, 2021
    API strategy

    Creating a thriving API ecosystem starting with the API experience

    APIs are the digital access point to the business capabilities that power the digital economy. The most successful digital organizations recognize that their APIs
    Varun Krovvidi
    5 mins read | September 30, 2020
    IT management

    Rethinking the customer journey after COVID-19

    The world has seen tremendous change in the last few months. “Social distancing” has become the norm to protect against coronavirus and businesses, big
    Prasenjit Banerjee
    11 mins read | April 27, 2020
    IT management

    Creating a positive customer service experience during COVID-19

    Remember the good old days when eCommerce and social media were just getting big? ECommerce led to more touchpoints for businesses to connect with
    Dan Owen
    15 mins read | April 23, 2020
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