The world has seen tremendous change in the last few months. “Social distancing” has become the norm to protect against coronavirus and businesses, big and small, have been shaken to their core. Some are experiencing an unexpected shortfall in demand, while others are struggling with increased consumer demand and supply shortages. The dynamics of the customer journey – both for B2B and B2C customers — is constantly changing as we adapt to our new surroundings.
Remember the good old days when eCommerce and social media were just getting big? ECommerce led to more touchpoints for businesses to connect with customers, and social media was a new channel to reach even more with consumers. In the early 2000s, positive sentiment and loyalty were important— eCommerce and social channels were examples of some ways to drive these. Well it’s 2020, COVID-19 is here, and now sentiment and loyalty aren’t just critical.
My first blog post in this series gave an overview of why energy and utilities firms like Siemens are undergoing digital transformation to remain competitive. One common digital initiative for energy and utility providers is improving customer satisfaction; conditioned by other high-tech industries, consumers increasingly expect personalized, omnichannel experiences — leading utilities to tap into new technologies.
When it comes to online dating, it’s all about how you present yourself. Your profile needs to speak to who you are and send the right signals to help the dating site match you with someone compatible. Having an appealing online profile applies to digital dating, but digital retail as well.
Retail brands need to make sure their digital presence is matching their customer’s wants and needs — in order to have a successful relationship with their customers.
With more channels, teams, and systems involved than at any point in history, businesses must consider how to deliver complete, connected customer experiences. The answer to this obstacle is Multidomain MDM and integration.
The web is littered with good API intentions gone wrong. Too many businesses have realized they “need APIs” and created them as a tick-the-box feature without thinking about their broader strategic value. One critical difference between the businesses that succeed and those that don’t is the underlying approach by which APIs are planned and conceived. Put simply: Is the API a project or a product?
MuleSoft provides the most widely used integration platform for connecting any application, data source or API, whether in the cloud or on-premises. With Anypoint Platform®, MuleSoft delivers a complete integration experience built on proven open source technology, eliminating the pain and cost of point-to-point integration. Anypoint Platform includes CloudHub™ iPaaS, Mule ESB™, and a unified solution for API management™, design and publishing.