5 takeaways from HBR’s “Closing the customer experience gap” report

closing the customer experience gap

Today’s consumers expect a smarter and more connected experience, and it’s increasingly a key competitive differentiator for all companies.

Creating compelling customer experiences through MDM with Stibo Systems and MuleSoft

Connected retail experience

With more channels, teams, and systems involved than at any point in history, businesses must consider how to deliver complete, connected customer experiences. The answer to this obstacle is Multidomain MDM and integration.

Modernizing customer engagement with open banking platforms

mobile wallet and credit card

How can banks operating on a 20th century business model adequately service customers with 21st century expectations?

5 traits of successful API products

5 traits API products

The web is littered with good API intentions gone wrong. Too many businesses have realized they “need APIs” and created them as a tick-the-box feature without thinking about their broader strategic value. One critical difference between the businesses that succeed and those that don’t is the underlying approach by which APIs are planned and conceived.  Put simply: Is the API a project or a product?

How IoT can enhance customer experiences

Iot customer experience

Rather than following a one-size-fits-all approach, the most successful businesses are rapidly tailoring offerings for customers in real time.

3 steps to unlock connected customer experiences in insurance

customer experience insurance

The insurance industry is operating in an age of radical disruption. Traditional insurers are no longer safe, with insurtechs challenging incumbents to rethink their business and operating models. 

Top 3 insights on building a connected customer experience

consumer connectivity insights

Customer experience is a key competitive differentiator for businesses across industries––from retail to banking. Every part of the business has an important role to play in delivering unique customer experiences; which is why the “business” and “IT” must now, more than ever, collaborate to create customer experiences that differentiate their brand from their competition.

CIOs, here are the 3 secrets to building a great customer experience

customer experience secret

Customer behavior is changing, and expectations are now higher than ever. Successful organizations across various industries recognize that a customer-centric approach is necessary for competitive differentiation. The ability to provide innovative products and services to customers, while delivering a unique experience to customers, is top-of-mind for CIOs.

Real-time, all the time and the impact on customer experience

customer experience digital

We all seem to take it for granted now. We go to a retailer’s website or mobile application. We click on the product we want. Instantly, we have access to inventory levels, expanded product descriptions and specifications, what other people think about the product, related products or accessories, and alternatives to the product. Within a couple of clicks, we can make up our mind on a product, order it, and receive a confirmation of order acceptance.

How ASICS delivers new eCommerce experiences faster

asics mulesoft

The retail industry continues to adapt to changing customer expectations and connecting to the modern customer through digital channels. Today, 79% of Americans shop online and expect a compelling customer experience across channels. In fact, customers that have personalized online shopping journeys spend 140% more than their counterparts.