How to treat developers as customers with Gail Frederick: APIs Unplugged
In this episode, Matt and Mike talk with Salesforce's SVP of Engineering for Developer Experience about learning to interact with developers as if they
How to build a customer-centric organization
Being customer-centric means that you have a solid reputation along with the trust and loyalty of your customer. The probability of positive word of
How TAB Bank unlocked its core banking platforms to transform the customer experience
Foundation for success Given the current disruptions in the banking industry, delivering truly personalized experiences requires incumbents to transform their digital strategy. TAB Bank,
Creating a thriving API ecosystem starting with the API experience
APIs are the digital access point to the business capabilities that power the digital economy. The most successful digital organizations recognize that their APIs
Rethinking the customer journey after COVID-19
The world has seen tremendous change in the last few months. “Social distancing” has become the norm to protect against coronavirus and businesses, big
Creating a positive customer service experience during COVID-19
Remember the good old days when eCommerce and social media were just getting big? ECommerce led to more touchpoints for businesses to connect with
5 ways energy and utilities providers are improving customer experiences
My first blog post in this series gave an overview of why energy and utilities firms like Siemens are undergoing digital transformation to remain
Why digital retail is like online dating
When it comes to online dating, it’s all about how you present yourself. Your profile needs to speak to who you are and send
5 takeaways from HBR’s “Closing the customer experience gap” report
Today’s consumers expect a smarter and more connected experience, and it’s increasingly a key competitive differentiator for all companies. (more…)
Creating compelling customer experiences through MDM with Stibo Systems and MuleSoft
A primary driving force in today’s retail marketplace is customer experience. Recent Salesforce research concluded, “80% of customers say the experience a company provides