Data-based insights are a critical component of strategic decision-making in business today. We know this because, time after time, we’ve seen companies that successfully apply data and insights to their decision making perform better on key business metrics. They are 23x more likely to add new customers, and 9x more likely to retain those customers. They are also 19x more likely to be profitable.

These numbers paint a very clear picture: business leaders must bring data and insights into their decision making,

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Data is one of the most valuable business assets, across all industries, and geographies. The organizations that are able to capture the full power of their data are seeing huge benefits — they are 23x more likely to add customers, 19x more likely to be profitable, and see 7x faster growth than global GDP.

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