In the early Internet era, we used to say that every company needed to become an Internet company to survive. At that time, many companies either did not know what this meant or were in denial as to the threat the Internet posed to their traditional business. Fast forward several decades, and we find the companies that are thriving are those that successfully extended their business to the Internet. Now, it’s the dawn of a new era – the Platform era. Success in this era may require evolving from a product company to a platform company.